'Celebreaktions' and 'Hobbidays': Scotland’s top travel trends for 2025 revealed

From 'Celebreaktions' and 'Hobbidays' to 'Biohacking Tech' and 'Outdoor Therapy', VisitScotland has revealed its top travel trends for Scotland�
'Celebreaktions' and 'Hobbidays': Scotland’s top travel trends for 2025 revealed

Click Here to read in detail


The trends, which are based on VisitScotland and wider travel industry insights, are experience-led - reflecting visitors continuing to prioritise creating last memories over material items when they travel.

The trends are detailed in VisitScotland’s Trends 2025 report, which highlights the experiences and interests' visitors to Scotland will be seeking in 2025 and the opportunities these present for tourism and events businesses.

They have been grouped into two themes; Passion Travel - experiences related to personal interests or a particular event such as celebrating a special occasion - and Wellness Travel - experiences that enhance physical and mental wellbeing.

The eight trends identified as most relevant to Scotland in 2025 are: Celebreaktions', 'Hobbidays', 'Gig Tripping', 'Set Jetting', 'Instant Inspo', 'Sleep Tourism', 'Biohacking Wellness Tech' and 'Outdoor Therapy'.

 Of the eight, 'Celebreaktions' refers to visitors combining milestone celebrations such as a wedding, big birthday or graduation with a holiday, while 'Gig Tripping' refers to people planning trips around concerts or festivals - such as Taylor Swift's trio of shows at Scottish Gas Murrayfield in Edinburgh in June last year, which injected an estimated £77 million into the local economy. 

READ MORE:

Scotland included in prestigious Rough Guides 2025 travel list

How Highland Coos are helping promote Scotland round the world

Scotland’s reputation as 'must-visit' destination growing

In addition, 'Hobbidays' refers to visitors seeking to combine their favourite pastimes with their travel, while 'Set Jetting' refers to visitors who are inspired to travel to locations featured in their favourite films and TV shows such as Outlander.

Wigwam Holidays Montrave Estate, located near the East Neuk of Fife, said it has seen an uptick in groups making bookings of its ensuite glamping cabins for celebratory events such as birthdays and family gatherings. 

Nick Gilmour, Owner, Montrave Estate said: “Each year, we host more weekend breaks for large groups, typically catering to birthdays, hen nights, and family gatherings. We retain a loyal set of guests who book with us annually for end-of-summer blowouts, neighbour get-togethers, community group retreats, and more. 

“We’ve noticed an increase in enquiries from returning guests who previously came alone but now want to bring friends or family to fill additional pods. Instagram has become a vital platform for us, driving many bookings by showcasing our offerings."

Wedding planning firm Timeless White has also witnessed an increase in enquiries and bookings in recent years from international couples keen to celebrate their nuptials in iconic Scottish settings.

Founder Emma Matthews said: “In recent years, we have certainly noticed a growing interest in destination weddings in Scotland, where couples seek to combine their wedding celebrations with a memorable travel experience. Many couples, and their guests, view their wedding in Scotland as a 'bucket list' opportunity, often extending their stay to explore the beauty of different regions. 

There were 3.2 million visits to Scotland from overseas visitors in 2023

“The cultural richness offered by castles, stately homes, highland venues and traditional Scottish landscape spots, such as Glencoe and Isle of Skye, elevates the wedding experience and excites our market. Many couples seek to incorporate elements like highland games, whisky tasting, and traditional music to enhance the celebration but also offer guests a unique cultural immersion.” 

Providing trend summaries, data insights and relevance to Scotland, VisitScotland’s Trends 2025 report also offers practical suggestions for tourism and events businesses on how to leverage these trends - from adapting and creating new experiences to collaborative partnerships, sales and marketing opportunities.

Cat Leaver, VisitScotland Director of Strategy and Competitive Intelligence, said: â€œIf Scotland wants to continue to be a destination of choice for both international and UK holidaymakers, then it’s important that we keep up to date and understand what our visitors want.

“In recent years, we’ve witnessed a shift towards more experience-led and transformational travel. Our Trends 2025 analysis shows these experiences are constantly evolving with visitors seeking things that nurture personal interests, offer scope for celebration or actively support their health and wellbeing.

“As a destination Scotland is well placed to capitalise on these growing trends and we hope the report’s insights paired with practical suggestions will be a useful resource for tourism and events businesses in the year ahead.

“We will also be using these insights to inform and influence our own activity, creating inspirational content that positions Scotland as a must-visit, year-round destination.”

Richard Lochhead, Scottish Government Business Minister, said: "This is a valuable insight which will support Scotland’s many creative, entrepreneurial tourism businesses.

“Scotland's expanding and resilient tourism sector makes an important contribution to the economy. We naturally want to see this continue in 2025 and are allocating an additional £2 million to VisitScotland to help it promote Scotland as a multi-attraction destination.”



Miatamil

Listed here the latest Trending News

Chris Brown sues Warner Bros for $500m over ‘serial rapist’ claims

Chris Brown sues Warner Bros for $500m over ‘serial rapist’ claims

The lawsuit claims a new documentary about the singer is â??full of liesâ??

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Trump’s new Justice Department leadership orders a freeze on civil rights cases

Trump’s new Justice Department leadership orders a freeze on civil rights cases

The Minneapolis City Council earlier this month approved the agreement to overhaul the city’s police training and use-of-force policies in the wake of the 2020 murder of George Floyd.

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Musk Clashes With OpenAI CEO Sam Altman Over Trump-Supported Stargate AI Data Center Project

Musk Clashes With OpenAI CEO Sam Altman Over Trump-Supported Stargate AI Data Center Project

It's the latest in a feud between the two billionaires that started on OpenAI’s board and is now testing Musk’s influence with the new president.

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
NCAA Men’s Basketball Top 25 Daily Fared - News

NCAA Men’s Basketball Top 25 Daily Fared - News

No. 1 Auburn (17-1) did not play. Next: vs. No. 6 Tennessee, Saturday. No. 2 Duke (16-2) did not play. Next: at Wake Forest, Saturday. No. 3 Iowa St. (16-2) did not play. Next: at Arizona St.

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Prince Harry's 'sacred' hobby with ex that he's never shared with Meghan

Prince Harry's 'sacred' hobby with ex that he's never shared with Meghan

The Duke of Sussex was known to be a huge fan of one snow sport that he shared a "symbolic" love for with his ex Cressida Bonas but it seems he has never experienced it with Meghan.

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Trump's new Justice Department leadership orders a freeze on civil rights cases

Trump's new Justice Department leadership orders a freeze on civil rights cases

WASHINGTON (AP) — President Donald Trump’s new Justice Department leadership has put a freeze on civil rights litigation and suggested it may reconsider police reform agreements negotiated by the Biden administration, according to two memos obtained Wednesday by The Associated Press. Attorneys in the department’s Civil Rights Division were ordered not to file any new […]

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Travis Kelce Responds to Lil Wayne Saying the Chiefs Are Cheaters

Travis Kelce Responds to Lil Wayne Saying the Chiefs Are Cheaters

Travis Kelce responded to claims made by rapper Lil Wayne that the Kansas City Chiefs cheated their way to victory in the NFL Divisional Round against the Houston Texans

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Chris Hemsworth and Elsa Pataky celebrate incredible baby news

Chris Hemsworth and Elsa Pataky celebrate incredible baby news

The Thor star shares three children with the Spanish actress

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Oprah Winfrey faces backlash for making bold claim about ‘thin people’ after taking weight-loss drug

Oprah Winfrey faces backlash for making bold claim about ‘thin people’ after taking weight-loss drug

“All these years I thought that thin people — those people — just had more willpower,” Winfrey said on her podcast.

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram
Justin Baldoni's Lawyer in Blake Lively Legal Battle Once Sued Him!

Justin Baldoni's Lawyer in Blake Lively Legal Battle Once Sued Him!

Justin Baldoni's lawyer, who's helping him amid his legal battle with Blake Lively, sued him in 2021 with a client who claimed Baldoni stole a script for his directorial debut, 'Five Feet Apart.' The lawsuit was dismissed a year later.

Read more >> : Cick here

Share on : 👇
Twitter (X) Facebook truthsocial gettr pinterest whatsapp telegram


These hashtags listed here are the most popular shared hashtags on Worldwide


Twitter (X), Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service

Twitter (X) is one of the most popular social media platforms, with over 619 million monthly active users worldwide. One of the most exciting features of Twitter (X) is the ability to see what topics are trending in real-time. Twitter trends are a fascinating way to stay up to date on what people are talking about on the platform, and they can also be a valuable tool for businesses and individuals to stay relevant and informed. In this article, we will discuss Twitter (X) trends, how they work, and how you can use them to your advantage.

What are Twitter (X) Worldwide Trends?
Twitter (X) Worldwide trends are a list of topics that are currently being talked about on the platform and also world. The topics on this list change in real-time and are based on the volume of tweets using a particular hashtag or keyword. Twitter (X) Worldwide trends can be localized to a Worldwide country or region or can be global, depending on the topic's popularity.

How Do Twitter (X) Worldwide Trends Work?
Twitter (X) Worldwide trends are generated by an algorithm that analyzes the volume of tweets using a particular hashtag or keyword. When the algorithm detects a sudden increase in tweets using a specific hashtag or keyword, it considers that topic to be trending.

Once a topic is identified as trending, it is added to the list of Twitter (X) Worldwide trends. The topics on this list are ranked based on their popularity, with the most popular topics appearing at the top of the list.

Twitter (X) Worldwide trends can be filtered by location or category, allowing users to see what topics are trending in their area or in a particular industry. Additionally, users can click on a trending topic to see all of the tweets using that hashtag or keyword.