‘Mufasa’ Keeps Crown as Keke Palmer’s ‘One of Them Days’ Beats ‘Wolf Man’ in Box Office Surprise
Universal's "Wolf Man" reboot was projected to climb to No. 1 on domestic box office charts. Yet Sony's "One of Them Days" may have the last laugh.
Heading into the long weekend, Universal’s “Wolf Man” reboot was projected to climb to No. 1 on domestic box office charts. Yet Sony’s “One of Them Days,” an R-rated buddy comedy starring Keke Palmer and SZA, may have the last laugh.
“One of Them Days” opened at No. 2 on the higher end of expectations with $11.6 million over the weekend and an estimated $14 million through the four day holiday frame. Against a trim $14 million budget, the well-reviewed funny film is shaping up to be a major commercial win for Sony. Meanwhile “Wolf Man” debuted in third place, below forecasts with $10.5 million over the weekend and an estimated $12 million through Martin Luther King Jr. Day on Monday. The movie cost just $25 million to produce, which must be a relief to the studio because critics and audiences weren’t fans of the retread. “Wolf Man” was saddled with a “C-” grade on CinemaScore and 53% on Rotten Tomatoes.
Overall, it’s among the slowest MLK holiday weekends on record with $100 million across all films in theaters. Neither of the newcomers, “Wolf Man” or “One of Them Days,” had enough bite to dethrone the reigning champion, Disney’s “Mufasa: The Lion King.” The family film added $11.9 million over the weekend and an estimated $15.5 million through Monday, marking one of the lowest hauls to ever claim No. 1 during the MLK holiday stretch. After a softer start ahead of Christmastime, “Mufasa” has enjoyed a reversal in theatrical fortunes with $209.8 million domestically and $588.4 million globally to date.
Popular on Variety
“One of Them Days” should get a boost from word-of-mouth, scoring a promising “A-” on CinemaScore and 97% on Rotten Tomatoes. Directed by Lawrence Lamont and produced by Issa Rae, the film follows two roommates who race against the clock to avoid eviction after one of their boyfriend’s steals their rent money. Though theatrical comedies have been an endangered breed, Sony is one of the rare major studios to keep the genre alive — and it’s done so by keeping costs in line with the realities of the marketplace.
“This is an excellent opening,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “The three-day figure is double the average for the genre. At a cost of $14 million, the film is going to be very profitable when it finishes in all ancillary markets.”
“Wolf Man” also stumbled internationally with $4.83 million to start from 53 overseas markets, bringing its global tally to $15.3 million. Christopher Abbot stars in director Leigh Whannell’s new take on the 1941 film about a man who gets bitten by a mysterious predator and begins to transform into a dangerous creature that soon jeopardizes the lives of his family. Whannell, whose credits include “Saw” and “Insidious,” steered Universal’s 2020 horror remake “The Invisible Man” to sleeper hit status and helped to revive the studio’s flailing monster-verse. After trying and failing to create an interconnected universe based on its vast catalog of classic monsters, Universal has opted to focus on lower-budget standalone features — though to mixed results. “The Invisible Man” was a win, but 2023’s “Renfield,” with Nicolas Cage as Dracula and Nicholas Hoult as his unhinged henchman, majorly misfired with $26 million globally. Director James Wan will take the next stab with a “Creature From the Black Lagoon” remake.
“Leigh Whannell is a major horror talent, but audiences aren’t enthusiastic,” says Gross. “It’s a miss, but it’s not a disaster.”
More to come…