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Alright, Alright, Alright. Matthew McConaughey Turns Out for TX in Super Bowl Ad
Everything's bigger in Texas, including the star power supporting the state in an ad that will run in Sunday's Super Bowl.
Everythingâs bigger in Texas, including the star power supporting the state in an ad that will run in Sundayâs Super Bowl.
Matthew McConaughey, Woody Harrelson, Dennis Quaid, RenĂ©e Zellweger and Billy Bob Thornton are all showing their Lone Star Love in an ad called âTrue to Texasâ urging the Texas legislature to create film and television production incentives.
The ad spoofs McConaughey and Harrelsonâs HBO show âTrue Detective.â In fact, âTrue Detectiveâ creator Nic Pizzolatto directed the commercial, which starts similarly to the trailer for season one of the show.
In an interview about filming the commercial with the New York Post, Quaid said, âIt was a really fun day. It took all of about three hours to do. And we just had a blast.â
While Quaid, Harrelson, McConaughey and Zellweger are all from Texas, Thornton is not. âWe let in Billy Bob. Heâs not from Texas, but he played Davy Crockett, so itâs good enough for us,â said Quaid. Thornton grew up in neighboring state Arkansas.
But all the actors share a love for the state and want the opportunity to make more movies there. âWe share a mentality,â says Quaid. âThereâs a lot of actors that come from Texas. They leave to go where the business is. Itâd be nice to be able to stay at home and get something going. [Texas has] got to compete with Georgia, Oklahoma.â
âWe really want to be the new Hollywood, and also bring back crew people that have to leave to go work in Oklahoma or Georgia or Mexico. People are there,â the star added. âItâs just really providing the infrastructure and the means to do this to compete.â
In the ad, actress Renee Zellweger, who grew up in Katy, Texas, phones Quaid while heâs sitting handcuffed in the backseat of the car driven by Harrelson. âHey yâall, I just heard from Billy Bob! Told me youâre heading to Texas!â she says.
Sporting a Texas Longhorns ballcap, Zellweger goes on to say, âWell, count me in! Iâve been hotel-hopping in all these other states for way too long. And I get it. I mean, making a production is hard. And if all these other states are gonna offer an incentive, then thatâs where weâre gonna keep going, ya know? I just wish we could bring some of these productions home to Texas!â
Harrelson and McConaughey have collaborated on commercials before. The long-time friends appear in ads for Salesforce that regularly run during NFL games.
The âTrue to Texasâ ad wonât be McConaugheyâs only appearance in the Super Bowlâs commercial breaks. The actor is also is starring in ads for Uber Eats alongside Charli XCX, Kevin Bacon, Greta Gerwig and Martha Stewart.
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A post shared by Matthew McConaughey (@officiallymcconaughey)
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