Are 'Wicked' and 'Gladiator II' the next 'Barbenheimer'? How movie theaters are making 'Glicked' a can't-miss event.

From themed movie parties with colorful props to cosplayers in the lobby, theater chains are going all in.
Movie theaters across the country are hoping to inspire audiences to dance through life — or at least through their lobbies and into their seats — when Wicked opens on big screens Friday.If you’re not entertained by the movie musical, they’ve got plans for Gladiator II fans as well.The two films — one a retelling of the famous Wizard of Oz story and the other a Roman Empire thirst trap — might not have a lot in common outside of their shared opening date of Nov. 22. But after...

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