Clydesdale Foal Steals the Spotlight Preparing for Their 'First Delivery' in Budweiser's 2025 Super Bowl Ad
A young Clydesdale foal appears in the 2025 Super Bowl commercial for Budweiser, titled "First Delivery"
Baby horses are back in the saddle at Budweiser.
After more than a decade-long absence, a Clydesdale foal has returned to the beer brand's Super Bowl commercial.
Budweiser's 2025 Super Bowl ad, titled "First Delivery," features a young Clydesdale foal yearning to join the adult horses on a Budweiser keg delivery. Too small to make the beer run, the foal stays behind and watches as the older horses trot off purposefully.
The spot continues with a keg falling off the delivery cart and catching the eye of the foal. The little horse seizes the opportunity to help and leaps out of their enclosure to push the keg to its delivery location. After crossing hills, rivers, and rough terrain, the foal manages to make the delivery not long after the adult horses arrive with the remaining kegs by rolling the missing keg into the bar, as "Delivering Since 1876" appears on the screen.
"Budweiser's Super Bowl legacy is an important part of our brand history, and through the decades, we've secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners, and heartfelt commercials," Kristina Punwani, the head of marketing at Budweiser USA, said in a statement. "With the help of our beloved Clydesdales and a determined foal, this year's commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way."
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"First Delivery," directed by Henry Alex Rubin and created by FCB New York, is the 47th Budweiser Super Bowl commercial to feature the brand's iconic Clydesdale horses. The animals first became a symbol for Budweiser in 1933.
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To celebrate the Clydesdale foal's appearance in its 2025 Super Bowl commercial, Budweiser is sending the Budweiser Clydesdales to New Orleans, Super Bowl LIX's host city, a week ahead of the big game to spend time with fans and add to the Super Bowl festivities.
Super Bowl LIXÂ is on Sunday, Feb. 9, in New Orleans. The Kansas City Chiefs will play the Philadelphia Eagles.