David Beckham supported by Victoria and kids at launch of steamy new campaign

David Beckham was supported by his wife Victoria and their children, Romeo, Cruz and Harper at the launch of his latest David Beckham x BOSS One campaign in London
David Beckham supported by Victoria and kids at launch of steamy new campaign

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David Beckham and his famous family turned heads in London on Thursday 30 January at the launch of his latest David Beckham x BOSS One campaign. The football icon, 49, was supported by his fashion-forward wife Victoria, 50, and their stylish brood – sons Romeo, Cruz, daughter Harper, and Cruz's girlfriend Jackie Apostel, who stole the show in a white suit with red lace lingerie from Victoria's own collection.

"Head to toe VB with the most beautiful valentine coloured lace," Jackie gushed on Instagram post-event. Romeo's girlfriend Kim Turnbull also graced the event, donning a chic black suit with daring open-front trousers, while young Harper, 13, charmed in a black silk maxi dress.

David Beckham with his family, including Cruz's girlfriend Jackie and Romeo's girlfriend Kim (Image: victoriabeckham/Instagram) David and his family at the BOSS launch (Image: victoriabeckham/Instagram)

Victoria herself stunned in a black lace dress and transparent high heels. Although eldest son Brooklyn and his wife Nicola Peltz Beckham were absent, the star-studded guest list included Vick Hope, Gemma Chan, Kaya Scodelario, Jodie Turner-Smith, Nathalie Emmanuel from Game of Thrones, and celebrity chef Gordon Ramsay with his wife Tana.

The celebration was all about David Beckham's sizzling new collaboration with BOSS, complete with a steamy ad campaign that had him modelling in his white BOSS briefs. The collection is the latest from the BOSS ONE Bodywear line, brought to life through the lenses of esteemed fashion photographers Mert and Marcus.

Snapshots from the campaign oozed appeal, showcasing David in a drenched white tee flaunting his sculpted abs, while another saw him lounging in just a pair of crisp white pants, his tattoos on full display. At the helm of HUGO BOSS, CEO Daniel Grieder praised the venture, saying: "The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham. It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever," reports the Mirror.

David's latest ad campaign has set fans' hearts racing (Image: Mert and Marcus/BOSS)

David had his Instagram followers swooning over the campaign in a video shared on Thursday. Fans were quick to comment, with one admirer gushing: "Thank you God for creating David Beckham," and another playfully noting: "Ok... sooo watching that felt totally wrong Db, you could have put a PG warning out first," with a fire and laughing emojis.

One fan wrote: "I feel like I need to go to confession for looking at this married man... and I'm not even Catholic," and yet another stated, "Insanely sexy. My goodness. Beautifully shot. Expertly acted. More please."

Chiming in with a cheeky suggestion, a fan proposed: "Beckham for Bond," while another lauded: "King Beckham."

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