Ed Sheeran Debuts New Persian-Inspired Single “Azizam” Alongside Music Video

Ed Sheeran officially debuts his latest single “Azizam” from his upcoming album “Play” accompanied by a fresh new music video.

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British pop star Ed Sheeran officially gave fans a sneak peek at his upcoming album “Play” when he dropped the album’s lead single “Azizam” on Friday, April 4th, accompanied by an all-new music video. 

The track, which Sheeran claims is a blend of Persian and Irish folk music, gets its title from the Farsi term of endearment meaning “my beloved” or “my dear”. “Azizam” is a collaboration between Sheeran and Iranian-Swedish producer Illya Salmanzadeh, who has worked with artists such as Ariana Grande and Charli XCX. 

“Even though it’s completely different from anything I’ve ever done before, ‘Azizam’ feels familiar to me,” said Sheeran in a press release accompanying the new single. “I wanted to create a party atmosphere in a song and Ilya Salmanzadeh helped bring that to life. He was so inspiring to work with.”

Sheeran first teased “Azizam” in an Instagram post in mid-March alongside a caption that read: “Album done. Single soon, I’m very excited as you can tell.” Since then, Sheeran has surprised fans worldwide with impromptu performances of the then-unreleased track, starting with a live performance in New Orleans’ French Quarter on March 15. 

The 4-time Grammy winner continued this trend throughout the weeks leading up to the single’s release, performing “Azizam” for live audiences in Boston, Nashville, and, most recently, at London’s King’s Cross Station on Friday, April 4. 

Speaking on the new single and his upcoming album “Play” on “The Tonight Show with Jimmy Fallon,” Sheeran revealed that the album will be the first in what he calls a “new series”, with his previous albums “+,” “x,” “÷,” “=,” and “-”, belonging to his “Mathematics” album series. 

According to Sheeran, his upcoming album series will comprise five albums, starting with “Play,” with the following records being titled “Pause,” “Rewind,” “Fast-Forward,” and “Stop”. 

Sheeran took to TikTok to officially announce the track’s release, posting a short video that included brief glimpses at the track’s accompanying music video, which was filmed in various locations throughout the US, including New York City, Los Angeles, Boston, New Orleans, and Nashville among others. 

@edsheeran

Azizam is out now. i’m so overwhelmed with the positive reaction to this song, and so excited for all the other surprises i have for ya. hope this sets the scene of the soundtrack to your summer, more to come xx NewMusic

♬ Azizam – Ed Sheeran

“Azizam is out now,” Sheeran announced on TikTok. “I’m overwhelmed with the positive reaction to this song and so excited for all the other surprises I have for you. Hope this sets the scene of the soundtrack to your summer, more to come.”

Sheeran’s latest track appears to be well on its way to chart-topping status as well, amassing more than 4 million views on YouTube in its first 24 hours online.

Check out the brand-new video for “Azizam” by Ed Sheeran below!

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