Fyre Festival revived? Viral botched influencer event sets 'second chance' in Mexico
'Fyre Festival 2 is real,' at least that's what promoter and convicted fraudster Billy McFarland declares. Tickets for the latest iteration of the botched fest go on sale Monday.
âFyre Festival 2 is real.â
At least thatâs what Billy McFarland, the convicted fraudster and promoter behind the first and failed Fyre Festival in 2017, declared Monday. McFarland and the Instagram account for the failed influencer event announced that Fyre Festival 2 is coming soon with tickets now on sale.
âIâm sure many people think Iâm crazy for doing this again. But I feel Iâd be crazy not to do it again,â McFarland said on Instagram. âAfter years of reflection and now thoughtful planning, the new team and I have amazing plans for FYRE 2.â
He added: âThank you to my partners for the second chance.â
McFarlandâs Fyre Festival, according to its website, will come to Mexicoâs Isla Mujeres from May 30 to June 2. In 2017, the first Fyre Festival advertised two weekends of a luxury music event on a private island in Exuma, the Bahamas. Attendees, some who shelled out more than $10,000 for tickets, instead were met with canceled shows, tents that struggled to withstand stormy conditions and sad cheese sandwiches. The botched event, founded by McFarland and rapper Ja Rule, quickly went viral and became the subject of several documentaries including NetflixâsâFyre.â
In 2018, McFarland pleaded guilty to defrauding investors of $26 million in the Coachella-wannabe and over $100,000 in a fraudulent ticket-selling scheme. Dubbed a âserial fraudsterâ by a New York judge, McFarland was sentenced to six years in federal prison. He was released early and placed under house arrest in 2022 and has since been planning a new chapter for Fyre.
If news about Fyre Festival 2 sounds familiar, thatâs most likely because McFarland first announced tickets were on sale in August 2023. That version was supposed to return to the Caribbean, but was ultimately scrapped and tickets were refunded.
The newest Fyre Festival launch touts four ticket tiers ranging from $1,400 to $1.1 million and vague promises of âan electrifying celebration of music, arts, cuisine, comedy, fashion, gaming, sports and treasure hunting.â The newest version of the festival boasts âunforgettable performances, immersive experiences,â but the website currently does not feature an artist lineup.
It clarifies: âFYRE Experiences will be released in a number of experiential drops leading up to the festival.â
McFarland told NBCâs âTodayâ in an interview that âmy dream is finally becoming a realityâ and that Fyre Festival 2 âisnât about the past.â He did not confirm whether Fyre has locked in talent, doubling down that the artists will be unveiled later.
The Fyre Festival website says âall ticket packages are limited and expected to sell out quickly.â Whether Fyre Festival 2 will rise from the ashes of its predecessor or face the same viral firestorm remains to be seen.
The Associated Press contributed to this report.
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