Hong Kong’s Golden Harvest to slash movie ticket prices amid closure concerns
Chain says it will offer the ‘most affordable’ ticket prices starting February 15, to thank movie fans for their support.
Major Hong Kong cinema chain Golden Harvest has announced it will slash prices to as low as HK$20 (US$2.60), a month after a temporary suspension in ticket sales sparked fears that the firm could be next in the movie industry to downsize or shut down.
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But an industry representative said on Thursday that the price reduction might not necessarily reverse the difficult situation the sector was in, with the reduced ticket revenue potentially hindering future film production too.
An announcement on Golden Harvest’s website this week showed some ticket prices starting from Saturday would start at HK$20.
“Starting from February 15, Golden Harvest cinemas will launch ‘the most affordable’ ticket prices at all theatres, to thank all movie fans for their support over the years,” it said.
IMAX shows will start from HK$65, while some student tickets will be as low as HK$30.
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For seniors, prices will start from HK$20.