How Kanye became uncancellable: A self-professed Nazi with 32m followers
Many people have dismissed Kanye West’s tirades as pure madness. But when he’s still driving headlines in 2025, shouldn’t we be more concerned?
If there’s one thing that makes me mourn for the Kanye West we lost, it’s the ninth song on My Beautiful Dark Twisted Fantasy, Runaway. Arguably one of West’s greatest tracks of all time, it contains a toast to the awful men in the world, himself included: “Let's have a toast for the a**holes, let's have a toast for the scumbags. Every one of them that I know [...] Baby, I got a plan. Run away fast as you can.” Maybe we should have listened.
West debuted Runaway at the 2010 VMAs, back when he still seemed relatively self-aware and mentally cogent. He was always controversial — the infamous VMAs incident with Taylor Swift happened almost exactly one year beforehand — but based on his writing and old footage of the fledgling rap star, it’s fair to say he was smart, capable of critical thought and general self-reflection.
By comparison, the 47-year-old, 24-time Grammy award-winning rapper just spent an entire Super Bowl weekend tweeting about being a Nazi, hating Jewish people and supporting domestic abusers, including currently incarcerated (awaiting his sex trafficking trial) music mogul P Diddy.
Via Kanye West on X
X
In one of these recent tweets, posted on February 7, West posted a throwback picture of himself wearing a slogan T-shirt that says “Say No To Nazis, New America” in 1994, which current day Ye captioned “I used to be woke too”. These days, the most recent slogan tee Ye has been associated with is one that says “White Lives Matter.” To quote himself, I miss the old Kanye.
He has always been controversial, sure, but he used to be different. A musical genius, a visionary, a genuine trendsetter. Now he has reached the point of no return (for the… third? fourth? time) in giving everyone enough evidence to cancel him into oblivion and yet he is still here. In headlines and on social media sites (Kanye himself implied that his recent anti-semitic X rant was “allowed” by Elon Musk, his friend), on Getty Images and the Daily Mail’s sidebar of shame.
It almost doesn’t make sense. By becoming so provocative to the point of ridiculousness, Ye has managed to cement himself as annoying white noise to pretty much anyone with sense. So why is it all still driving conversation?
Elon Musk and Kanye West
Via Kanye West on Twitter
Because if that white noise approach sounds familiar, it’s with good reason. That’s pretty much the same way everyone on the left treated Donald Trump… until he won the US election. Twice. This became a meme of sorts post-2016 election, with Salena Zito writing in The Atlantic, “The press takes him literally, but not seriously; his supporters take him seriously, but not literally.” Later, Matthew Yglesias wrote an article for Vox entitled, “It turns out we should have taken Trump literally as well as seriously.”
I’m not saying Kanye is going to make it into office any time soon. He doesn’t have the commitment. Plus, he tried that already and gave up. And what would his policies be? Mein Kampf except all the women are naked and all the men are wearing Balenciaga? Sure.
But that’s not to say he isn’t dangerous. Because Kanye’s perception of future trends may not be as diminished as people think.
A few years ago, Kanye’s Nazi-ism was so preposterous it was quickly dismissed. Yes, there were some consequences — he lost his Adidas deal, he was dropped by management agency CAA and he was temporarily suspended from socials — but he’s still knocking about, and still wealthy and influential enough to buy adverts at the Super Bowl (where the going rate for 30 seconds of air time was $7 million or £5.8 million, with 123.4 million average viewers).
Kanye West hugging Donald Trump in 2018
Getty Images
A similar approach is being taken now, but we are not living in the same reality anymore. Just last month, richest man in the world Elon Musk (and a friend of Kanye’s) appeared to give a Nazi salute at the President of the United States’ inauguration. Ye’s diatribes may be accepted by many as ludicrous, but as Nazism becomes increasingly “mainstream”, his comments are feeling less like the words of a mental patient and more like additions to a manifesto. A door has been opened and his words are leaking through.
And, speaking of mental patients, he’s also changed his mental health diagnosis: while Ye used to say that he suffered from bipolar, he is now asserting that he has autism (much like Musk), making it harder to dismiss Ye’s comments as “insanity” or the result of a manic episode.
As much as the right wing pundits claim cancel culture is real, there are now some very real public figures who appear to be able to do whatever they want without consequence. Donald Trump is the first President of the United States to be a convicted felon. Musk promotes conspiracy theories and controls online narratives. Mark Zuckerberg undermined democracy. The company owned by Jeff Bezos is accused of violating its workers’ human rights (Amazon denies this).
So maybe we shouldn’t be surprised that Kanye hasn’t gone away like cancelled people used to. They have a new method now. They become uncancellable. And considering the majority of the world’s most powerful men have attained this status, well... then they can get away with pretty much anything they want.
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