How in the World Did Alec Baldwin Wind Up Here?
The Baldwins covers the Rust shooting trial, Hilaria’s Spanish accent, and family togetherness.
During its seven-season run, 30 Rock was like an oracle for the future of dumb culture. Its parody reality show MILF Island came true when TLC made MILF Manor in 2022. They made a Night Court reunion happen before NBC did a Night Court revival in 2023. A Season 3 episode about flu-vaccine rationing seems eerily similar to what we were doing with early COVID shots. But 30 Rock was never more accurate than when predicting Alec Baldwin’s career.
In Season 1, Baldwin’s General Electric executive Jack Donaghy falls in love with a woman with a fake accent and confusing backstory; in 2012, Baldwin married Hilaria Thomas, who has been long accused of faking her implied (and not-so-implied) Hispanic roots. In Season 5, Donaghy has a late-in-life baby; Balwin has sired seven children since his mid-50s. And when 30 Rock did a Bravo-style parody called Queen of Jordan, Donaghy was portrayed as an awkward, doddering, embarrassing, confused, out-of-touch white man, rudderless and dorkified.
So then you know what Baldwin looks like now in 2025, upon the release of his new TLC reality show, The Baldwins. Premiering last weekend, the series appears to be pretty standard network reality-TV fare: montages of little baby feet running around a Manhattan apartment, Hilaria baking a cake, Baldwin himself looking beleaguered and exhausted. “Sure, he’s only 66, and he’s a viral, energetic actor, but on The Baldwins he is Methuselah,” wrote Vulture critic Kathryn VanArendonk. “His eye bags could carry golfing equipment.” It’s Baldwin’s obvious weariness that makes the other half of the show all the more confusing.
There’s something The Osbournes or Newlyweds: Nick & Jessica about The Baldwins: überfamous people who welcome even more intrusion on their already overexposed personal lives. But this show feels less like attempted PR (though it certainly is partly that) and more like a gig. The Baldwins can’t exist like a regular celebrity reality show, in large part because Alec Baldwin is not a typical celebrity. He’s not completely washed up, like Gene Simmons was when he made Gene Simmons Family Jewels. He’s not utterly unhireable like the C-list motley on The Surreal Life. His personal life isn’t even that interesting anymore—that ship sailed in 2007 when he left his then-11-year-old daughter Ireland a voicemail calling her a “rude, thoughtless little pig.”
What’s at stake, if anything, is Baldwin’s legacy, which is currently hanging in the ether in large part due to the elephant in the room: the Rust shooting trial that’s guided his life since 2021. On the set of the movie Rust in New Mexico, Baldwin discharged a prop gun that shot and killed cinematographer Halyna Hutchins. The case ran through the courts, with Baldwin being charged with involuntary manslaughter before he was indicted in 2024, after which the case was dismissed later that year. The Baldwins apparently follows Baldwin and his family through the bleakest parts of the trial, filmed in tandem with more lighthearted moments of the family happy together.
Well, except for Ireland. Poor, firstborn Ireland, daughter to Kim Basinger, who Baldwin once said “reaches an almost sexual level of satisfaction when she’s in a room full of high-priced lawyers.” It seems like Ireland is soon to make an appearance on the show, but in the meantime, everyone seems to forget that she even exists. She’s 29 with her own child by now, but still gets left out by Baldwin’s own recounting of how many children he has. “I’m 66 years old and I’ve got seven kids,” Baldwin says. (He has eight.) Meanwhile, Hilaria is using her screen time to loosely defend her Spanish accent—which is now less pronounced than it was on daytime television, where the Boston native once infamously forgot the English word “cucumber”—though the show does feature footage of her weepily speaking to her firstborn in the hospital in Spanish. Where’s Tina Fey when you really need her?
The show seems to be asking the same question we all are: How did Alec Baldwin get here? Baldwin, one of our most famous actors, our most enduring voices, and still a fixture on both SNL and movies like The Boss Baby: Family Business—you wouldn’t think that someone like him needs a TLC show right now. But maybe The Baldwins exists for the same purported reason so many celebrities are doing more and more ads these days: Eggs cost $7! Inflation is hitting everyone, and celebrity expenses are ballooning along with everything else. Meanwhile, Baldwin surely has plenty of Rust legal bills to pay, and he does have seven (eight!!!) children to consider.
David Mack Hollywood’s Indie Queen Is Poised to Finally Have Her Jennifer Coolidge Moment
Detective Shows Are Great, but One Subgenre Is the Very Best It’s Ridiculous That This Performance Is Supposed to Win an Oscar Hollywood’s Indie Queen Is Poised to Finally Have Her Jennifer Coolidge Moment Yellowjackets Had Already Jumped the Shark. Then Came This Episode.So in that way, too, The Baldwins feels reminiscent of The Osbournes or Newlyweds, reality shows that were on the air during our last recession, which brought celebrities down to our level so we could gawk at them with ease. Watching The Baldwins—which I will indeed continue to do, mostly because it’s easy viewing, but partly because I want to watch Hilaria twist under her apparent confusion between being bilingual and being from Boston—is like looking in a time capsule. Hark: the return of recession-core reality television. Twenty years ago, it was Flavor Flav and Jose Canseco. Now, it’s the guy who made “coffee is for closers only” an iconic line for you to bark at your friends on a road trip.
It’s funny to think about Baldwin’s time on 30 Rock as being a career resurgence; back in 2006, when the sitcom premiered, he was a liability for a different reason. Baldwin was known for being erratic on set, sometimes violent (especially with the paparazzi), and once threatened to assault a director on the show. He resented doing television, and considered it beneath him after losing a single Oscar nomination in 2003. But 30 Rock revived his career and gave him a new identity in the culture, one that played off the image he presented in his 30s and 40s and mutated it into something self-referencially clever in his 50s. Now, in his 60s, Baldwin is transmuting himself again. No need for fiction; the truth is strange enough. But this time, it may be less about extending or protecting his legacy, and more about seven (eight, actually) very expensive college funds.
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