James Bond Movie Rights & Amazon's Creative Control Explained
What does Amazon's takeover actually mean for 007?
James Bondâs movie empire is now under the control of Amazon, a development that has major implications for its future. For the first time since the franchiseâs inception, members of the Broccoli, whose company Eon Productions was founded to bring Bond to the big screen, wonât have the decisive say over what happens to the character and his next movie.
Amazon has acquired the controlling interest in the James Bond franchise through their subsidiary Amazon MGM Studios, following an agreement with Eon founder Albert âCubbyâ Broccoliâs daughter and stepson, longtime Bond producers Barbara Broccoli and Michael G. Wilson. Broccoli and Wilson will retain partial ownership of the intellectual property related to Bond, but wonât ultimately have any deciding vote over what happens to it. Amazon was already the sole owner of the franchiseâs distribution rights, following its acquisition of MGM Holdings in 2021. Now, the tech behemoth will be able to decide on what James Bond is produced, as well as how itâs distributed.
James Bond Movie Rights' History & Different Owners ExplainedEon Have Held The Intellectual Property Rights For 007 Since 1961
In 1961, American movie producer Albert âCubbyâ Broccoli met Harry Saltzman, an up-and-coming producer from Canada with a background in theater. Broccoli had been trying to get his hands on the rights to make a movie series out of Ian Flemingâs James Bond novels for the past two years. It just so happened that Saltzman had bought the rights from Fleming for $50,000, or just over $500,000 in todayâs money (via Encyclopedia.com). Together they formed Eon Productions, specifically with the aim of financing the first Bond movie, Dr. No.
From that moment on until this latest announcement, Eon had exclusive creative control over every adaptation of Ian Flemingâs James Bond novels except two. The first was Casino Royale, the movie rights for which the US broadcaster CBS had already bought from Fleming in 1953. This anomaly explains why there have been three different versions of Casino Royale, beginning with CBSâ own TV movie in 1954.
The second Bond novel which Eon didnât own exclusive rights for was Thunderball, which was subject to a copyright suit after Fleming borrowed its storyline from an unused movie script heâd written but didnât own. The settlement of this suit allowed Kevin McClory, the producer whoâd commissioned the unused script from Fleming, to retain the rights to Thunderballâs story, and license them for use in the 1983 Bond movie Never Say Never Again. This movie remains the only serious James Bond cinematic release not produced by Eon.
Who Currently Owns The Rights To James Bond Movies & TV ShowsAmazon MGM Studios Have Taken It All
Amazonâs deal with Eon heads Barbara Broccoli and Michael G. Wilson means that Amazon MGM Studios and Eon Productions now co-own the intellectual property related to the James Bond film franchise. However, itâs Amazon MGM Studios who now have the controlling interest, and both parties have been very specific in their statements that this interest means Amazon MGM will now âleadâ the production of James Bond media.
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From Moonraker cashing in on the Star Wars hype to Casino Royale borrowing Bourne's tone, plenty of James Bond movies were influenced by other films.
At the same time, Amazon owns the worldwide distribution rights for movies and TV shows related to Flemingâs Bond novels. When Amazon bought MGM Holdings in 2021, this purchase included MGM Home Entertainment, the sole owner of the distribution rights for James Bond media. MGM had acquired these rights upon absorbing the original distributor of the Bond movies, United Artists, in 1981. When Sony Pictures shared the distribution rights to every movie between 2006âs Casino Royale and 2015âs Spectre, they were simply leasing a share of these rights from MGM.
MGM also acquired Kevin McClory's estate, which included the movie and TV rights to Ian Fleming's James Bond novel Thunderball. alongside Danjaq LLC in 2013.
Because Amazon now owns MGM and has taken over creative control of the series from Eon Productions, they own all Bond-related media rights. They even own the rights to Casino Royale, which MGM obtained in 1999 via a lawsuit with CBSâ parent company Sony.
Why Amazon MGM Studios Now Has Creative Control & What That Means
It seems that Amazon MGM Studios has been able to cut a deal with Eon to take creative control of the James Bond franchise following Michael G. Wilsonâs decision to take a step back from work on the Bond movies. Barbara Broccoli alluded to this fact in her statement about the deal, explaining, âWith the conclusion of No Time to Die and Michael retiring from the films, I feel it is time to focus on my other projects.â
RelatedEvery Major Movie & TV Franchise Amazon Acquired From MGM
Amazon's recent purchase of MGM brings the company a ton of classic TV and film franchises, including, James Bond, Rocky, and Stargate.
It could be that without her step-brother and long-term production partner to back her up, Barbara Broccoli has come under pressure from Amazon MGM to relinquish her control over the future of the 007 franchise. Recent reports suggest Broccoli has been involved in a dispute over the next James Bond movieâs villain. Whether she wanted to or not, however, Broccoli has now relented, meaning that the studio and their parent company Amazon will be able to dictate how and when James Bond-related media is made and released from this moment on.
What Amazon MGM Having Creative Control Of James Bond Means
Thereâs already a hint as to what Amazon having creative control over the James Bond franchise could mean for its future, in the statement about this deal from MGM Studios boss Mike Hopkins. He describes Amazon as âushering in the next phaseâ of 007, which is especially fitting for someone who also leads Amazonâs Prime Video division. The company will look to get more bang for its buck when it comes to Bond than Eon could ever manage, meaning that weâre likely to see the iconic MI6 agent return in multiple content formats from now on.
If there's no new James Bond movie in 2026, it'll be the joint-longest wait for a new release in the history of the franchise.
Barbara Broccoli has apparently been weary for some time of Amazon treating James Bond as âcontentâ rather than a cinematic institution. Itâs reasonable to assume thereâll be franchise spinoffs and Bond-centered streaming series on the way, as the silver screenâs longest-running franchise aims to compete with competitors such as the Marvel Cinematic Universe and Star Wars. Whatever formats Amazon MGM go with, one thingâs for sure: itâll be on Prime Video.
James Bond
The James Bond franchise follows the adventures of British secret agent 007 as he combats global threats. With a license to kill, Bond faces off against various villains and criminal organizations, employing high-tech gadgets, espionage, and charm. The series spans multiple films, featuring exotic locations, thrilling action sequences, and memorable characters. Bond's mission to protect the world and uphold justice remains central, making the franchise an enduring icon in the spy genre.
Summary
The James Bond franchise centers on the fictional British Secret Service agent James Bond, also known by his code number 007. Created by writer Ian Fleming in 1953, Bond has been featured in novels, films, television, radio, comics, and video games. The film series, produced by Eon Productions, is one of the longest-running and highest-grossing franchises in history, known for its blend of espionage, action, and sophisticated style.