Kanye West Drops Surprise Yeezy Commercial During Super Bowl - E! Online
Kanye West appeared in a dentist's chair during a locally-aired commercial for his brand Yeezy during the 2025 Super Bowl.
Watch : Kanye West Defends Sean "Diddy" Combs Amid Sex Trafficking Case
Kanye West continued his streak of controversy with a brand new Super Bowl commercial.
The "Gold Digger" rapper appeared in a 30-second spot for his clothing and shoe brand Yeezy that aired during the big game Feb. 9. While it didn't air nationally, the commercial was at least seen in one major market, Los Angeles, per Variety.
In the ad, Kanye lays back in what appears to be a dentist's chair wearing glasses, a hoodie and a blue blanket pulled up to his chin.
"So whatās up, guys, I spent, like, all the money for the commercial on these new teeth," he explains in the clip while flashing his grills. "So once again, I had to shoot it on the iPhone. Umā¦ umā¦ um... go to yeezy.com."
The commercial then cut to a white screen with black text that says "GO TO YEEZY.COM" in big text, underneath which it says, "PAID FOR BY YEEZY LLC."
At the time the commercial aired, the website for Kanye's brand populated just one product: A white t-shirt with a black swastika on it.
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Kanye West Defends āBrotherā Sean "Diddy" Combs Amid Sex Trafficking Case
His endorsement of the symbol came just a few days after the 47-year-old posted a few antisemitic comments on X (formerly Twitter) Feb. 7.
The rapperāwho lost several high-profile partnerships following an antisemitic rant back in 2022āalso said that he's "NEVER APOLOGIZINGā for his comments.
However, Kanye tweeted a screenshot of his clothing on Feb. 8, prior to his commercial per NBC News, writing, Ā "I WOULD NEVER SELL A SWASTIKA TEE SHIRT BECAUSE PEOPLE COULD PHYSICALLY HARMED WHILE WEARING IT I LOVE MY FANS AND SUPPORTERS."Ā
NBC News has reached out to Kanyeās reps for comment and has not heard back.
Bellocqimages/Bauer-Griffin/GC Images
During the same tirade, Kanyeāwho has since deleted his account on the social media platformāproclaimed that he had "DOMINION" over his wife Bianca Censori while discussing their controversial appearance at the 2025 Grammys the week prior.
"I HAVE DOMINION OVER MY WIFE," he wrote. "THIS AINT NO WOKE AS FEMINIST S--T. SHES WITH A BILLIONAIRE. WHY WOULD SHE LISTEN TO ANY OF YOU DUMB ASS BROKE B--CHES.ā
āPEOPLE SAY THE RED CARPET LOOK WAS HER DECISION,ā Kanye added of his wife's nearly-nude red carpet look at the awards show. āYES I DONT MAKE HER DO NOTHING SHE DOESNT WANT TO BUT SHE DEFINITELY WOULDNT HAVE BEEN ABLE TO DO IT WITHOUT MY APPROVAL YOU STUPID ASS WOKE PAWNS.ā
The "Heartless" rapper continued by saying, "I HAVE NO RESPECT OR EMPATHY FOR ANY ONE LIVING CAUSE NO ONE LIVING CAN F--K WITH ME. BUT I DO LOVE SOME PEOPLE AND I GIVE THEM FAVOR."
Frazer Harrison / Staff / GETTY IMAGES
Kanye had previously responded to the backlash that Bianca's skin-baring look had received with nothing but praise.
"My wife's first red carpet opened a whole new world," Kanye wrote on X Feb. 6. "I keep staring at this photo like I was staring in admiration that night Thinking wow I am so lucky to have a wife that is so smart talented brave and hot."
Keep reading for more commercials you may have missedā¦Ā
(NBC News and E! are part of the NBCUniversal family.)
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