Kendrick Lamarâs âNot Like Usâ Spotify streams shoot up 430% after Super Bowl show
Pulitzer winnerâ??s music saw overall jump of 175% streams after performance
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Streams for Kendrick Lamarâs 2024 chart-topping diss track âNot Like Usâ soared 430 per cent on Spotify within three hours of his much-hyped set at the Super Bowl halftime show on Sunday.
While âNot Like Usâ saw the most streams, the nine other songs he performed at the show also registered major spikes, according to data released on Monday morning.
The multiple Grammy winner headlined the 59th Super Bowl with a medley of his hits, including âNot Like Usâ, which takes aim at his Canadian rival Drake.
The song was released last year as part of a musical feud which saw both Lamar and Drake put out multiple tracks criticising the other. Lamarâs 2017 song âHumbleâ saw a rise of 300 per cent while âMan at the Gardenâ from GNX saw a 260 per cent increase in streams. âAll the Starsâ from the Black Panther soundtrack went up by 290 per cent.
Overall, Lamarâs music saw a jump of 175 per cent in streams after his performance.
R&B star SZA, who was featured in the âAll the Starsâ track and joined Lamar for the halftime show, saw her streams go up by 80 per cent in the US.
Kendrick Lamar during the Super Bowl halftime show (AP )Fans had been waiting to see if Lamar would perform âNot Like Usâ, which features brutal lyrics about Drake including allegations around his conduct with younger women.
Lamar, 37, self-censored the controversial line branding the âOne Danceâ singer a âcertified pedophileâ, which had prompted Drake to sue Lamarâs, and his own, record label Universal Music Group last month. He alluded to the lawsuit while teasing the trackâs intro throughout his set, quipping: âI want to perform their favourite song, but you know they love to sue.â
Universal denied Drakeâs allegation of defamation, telling The Independent in a statement: âNot only are these claims untrue, but the notion that we would seek to harm the reputation of any artist â let alone Drake â is illogical.â
Reviewing for The Independent, critic Mark Beaumont wrote that Lamarâs blistering set would âundoubtedly go down as one of the most important half-time shows in the history of the event, if not the most significant mass-televised rap performance of all timeâ.
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Sign upâThat troupes of Black dancers in red, white and blue spew out of Lamarâs GNX like a cool retro clown car and form the US flag for G-funk opener âSquabble Upâ is the most forthright finger in Trumpâs face from a proud and unbroken Black America,â he wrote. âBut that the show then throws these citizens into a series of America-coloured Squid Games in light-up arenas of cubes and crosses â to the brutal yet haunting âDNAâ, a track about the multitudes contained within Lamar and his heritage â is a metaphor for the exploitation and manipulation to come, which will likely have bounced straight off Trumpâs impervious skull.â
Lamarâs show was watched by the whoâs who of celebrity guests like Sir Paul McCartney, Bradley Cooper and Taylor Swift, who showed up to cheer on her boyfriend, Kansas City Chiefs tight end Travis Kelce, as his team took a beating from the Philadelphia Eagles.
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