Meghan Markle Dealt Tough Netflix Ultimatum Amid Messy Rebrand and Plagiarism Row: 'You Sink or Swim'
Meghan Markle faces attack and plagiarism allegations as the launch of her lifestyle business and Netflix show draws nearer.
Although Meghan Markleâs relationship with Netflix goes beyond her cooking show, the duchess could lose that giant backing in one swoop if her rebrand strategy flops amid a plagiarism row. The 43-year-old ushered in the week with the announcement of her big rebrand from American Riviera Orchard to As Ever in collaboration with Netflix. Meghanâs excitement as she unveiled her lifestyle business showed how eager she felt to finally present her lifestyle business to the world, which had been a long time in the making. However, before her business launch came to fruition, the star got hit with multiple allegations of plagiarism, and one potential legal action from the mayor of Porreres in Majorca.
Royal author Hugo Vickers believes this secession of attacks only goes to prove Markleâs potential for attracting hostility. Speaking to The Sun, the author noted that itâs normal to have many new brands experience âteething issues,â because there was hardly anything new in the world again. Yet, in Markleâs case, something as meager as a matching name with a smaller brand based in another city, or a slight logo similarity has earned her the wrath of millions. Vickers believes this says a lot about how most of these attackers only sailed on the bandwagon effect. He divulged,
âSheâs bound to be just being attacked because people want to attack her, and maybe actually, theyâre also jumping on the bandwagon.â
Image Source: MegaNotably, barely hours after Meghan Markle announced her lifestyle rebrand in collaboration with Netflix, a New York-based clothing brand named As Ever turned to social media to cry out. The small business owner lamented the impact of Meghanâs identical brand name on his own brand, which has existed since 2015. He appealed to Meghan to change her brand name to avoid running him out of business. Concurrently, the Porreresâ mayor claimed Meghan Markleâs choice logo for her rebrand copied the townâs coat of arms, which has existed for centuries.
The royal author addressed concerns that this recent wave of attack and resulting negative publicity would ruin the success of Meghan Markleâs Netflix show, and lifestyle rebrand. According to him, such publicity, good or bad, had the potential of driving more people to watch the show, ultimately boosting the numbers, which really is all Netflix cares about when enumerating success.
This isnât to say the Duchess stood no chance of getting the boot from the streaming giant at a momentâs notice. Contrariwise, like everything else in showbiz, Markle had the ultimatum of delivering quality to stay relevant or sinking along with her show if it fell short of expectations. Vickers explained,
âA company like Netflix wants value for money. They have to deliver⌠I suspect that if it doesnât work, then itâll get axed like everything else because thatâs what happens in the commercial world. You sink or swim. Itâs a tough world out there.â
Hence, to stay afloat in the game, Meghan Markle faces immense pressure to âcome up with substance.â The star has one shot at that with her upcoming cooking show, which hits the streaming platform on March 4, the same day her lifestyle brand takes off.
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It could repeat the same success.
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SACRAMENTO, Calif. (AP) â California Gov. Gavin Newsom has asked Congress to approve nearly $40 billion in aid to help the Los Angeles area recover from January's devastating wildfires, which he said could become the costliest natural disaster in U.S. history.
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 â California Gov. Gavin Newsom has asked Congress to approve nearly $40 billion in aid to help the Los Angeles area recover from January's devastating wildfires, which he said could become the costliest natural disaster in U.S. history. %23worldnews) |
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Both SBSâs âBuried Heartsâ and MBCâs âUndercover High Schoolâ saw their viewership ratings rise for their second episodes!
On February 22, Park Hyung Sikâs new drama âBuried Heartsâ enjoyed a significant increase in viewership. According to Nielsen Korea, the second episode of the show scored an average nationwide rating of 8.1 percent, marking an impressive 2 percent jump from its premiere the night priorâand making it the most-watched miniseries of the entire week.
Despite facing stiff competition from âBuried Hearts,â Seo Kang Junâs new drama âUndercover High Schoolââwhich airs in the same time slotâalso rose to an average nationwide rating of 6.6 percent for its own second episode.
âUndercover High Schoolâ was also the most-watched drama of Saturday among the key demographic of viewers ages 20 to 49, with whom it earned an average rating of 2.8 percent.
tvNâs âWhen the Stars Gossipââwhich has just one episode left in its runâfell to an all-time low of 1.783 percent ahead of its series finale, while Channel Aâs new drama âThe Witchâ scored an average nationwide rating of 1.7 percent for its third episode.
Finally, KBS 2TVâs âFor Eagle Brothersâ remained the most-watched program of Saturday with an average nationwide rating of 16.3 percent.
Check out the first two episodes of âUndercover High Schoolâ with subtitles on Viki below:
[viki-watchnow url=https://www.viki.com/tv/40985c-undercover-high-school]
Or start watching âThe Witchâ here:
[viki-watchnow url=https://www.viki.com/tv/40442c-the-witch]
And âFor Eagle Brothersâ below!
[viki-watchnow url=https://www.viki.com/tv/40963c-for-eagle-brothers]
Source (1) (2) (3)
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