Meghan Markle's First As Ever Product Is Literally Tea

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Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog.

As Ever, previously called American Riviera Orchard, famously started with jams, and now, it's evolved into a whole tea time line. Here is everything we know.

What is Meghan Markle’s lifestyle brand called?

When Meghan took to Instagram in March of 2024 to announce the new brand, it was called American Riviera Orchard. And the first thing that American Riviera Orchard produced was a line of fruit jams that Meghan apparently distributed amongst her friends. But, as of February 18, the brand has a new name, As Ever, which Meghan announced in a new Instagram post.

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What does As Ever actually mean?

It means what it says, really.

“Last year I had thought, ‘American Riviera, that sounds like such a great name,’” the duchess said in her video. “It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.” She continued, adding that Netflix has since come on as a business partner, that she’d decided to give the brand a name she’d secured in 2022, As Ever. “As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening—this is what I do,” she said.

With Love, Meghan. (L to R) Daniel Martin, Meghan, Duchess of Sussex in episode 101 of With Love, Meghan. Cr. Courtesy of Netflix © 2025COURTESY OF NETFLIX

Is there an As Ever website?

There is an As Ever website! As of March 4, it features beautiful pictures of all the upcoming products, which will be available some unspecified time in the Spring. The website doesn't yet let you purchase, but it does let you sign up to receive updates.

With Love, Meghan. Episode 108 of With Love, Meghan. Cr. Jake Rosenberg/Netflix © 2025JAKE ROSENBERG/NETFLIX

What actually is As Ever?

Well, it’s more than just a blog, and it’s also more than just jam. In her February 18 Instagram caption, Meghan writes, “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish—food, gardening, entertaining, thoughtful living, and finding joy in the everyday.” And she says in her video that there will still be fruit preserves because “I think we’re all clear at this point that jam is my jam.” But there will also be many more products that Meghan personally loves and uses in her home.

What are the As Ever products?

On March 4, the same day her Netflix show debuted, Markle (who now goes by Meghan Sussex, as the rebrands continue) announced the first line-up of products, and they are…well, they're not not kinda British-coded. They are: raspberry spread (a.k.a. jam), wildflower honey, flower sprinkles, a cookie mix, a crepe mix and three flavors of tea.

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Tea!

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