Meghan Markle suffers rejection amid link to Chinese clothing company
The Duchess of Sussex's team had asked to use the As Ever name for aprons but agreed to remove that part of the application
Meghan Markle had a trademark request for her brand to sell clothing rejected due to fears it would create confusion with a Chinese company.
The Duchess of Sussex is focusing on dried foodstuffs after an application to sell clothing under the brand name was rejected.
The rejection came due to potential "confusion" with a Chinese clothing company called ASEVER according to The Telegraph.
Her team had asked to use the As Ever name for aprons but agreed to remove that part of the application.
Meghan Markle suffers rejection amid link to Chinese clothing company.
Getty
The potential product range could include gardening tools, recipe books, jewellery and stationery.
The application also covers downloadable podcasts, audiobooks, films, newsletters and TV shows.
These would focus on self-care, culture, women's empowerment and conscious living.
The cooking show will feature Meghan preparing various dishes while hosting celebrity friends.
The Duchess of Sussex is focusing on dried foodstuffs after an application to sell clothing under the brand name was rejected.
Getty
She promises to share "little tips and tricks" to add sparkle to everyday living.
The duchess made a last-minute trademark application just hours after announcing the rebrand last week.
The new filing, made twice under two different As Ever fonts, covers "Mixes for bakery goods; cookie mixes; biscuit mixes; crepe mixes."
This follows her previous lifestyle brand American Riviera Orchard (ARO), which launched last year with limited edition strawberry jam.
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Meghan's original American Riviera Orchard brand was refused a trademark by the US Patent and Trademark Office.
Getty
The trademark application for As Ever was initially made in October 2022 but was sidelined in favour of ARO.
It was revived last September after the ARO application was rejected.
The Duchess announced the rebrand in a video posted on Instagram last Tuesday, saying it allowed her to return to her passions.
Meghan's original American Riviera Orchard brand was refused a trademark by the US Patent and Trademark Office.
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