Mike Vrabel maps out vision for Patriots’ culture, identity with him as head coach
Speaking for the first time as Patriots head coach, Mike Vrabel mapped out his plans for building a winning culture in Foxborough.
Patriots
"People ask what non-negotiables are. Our effort and our finish is going to be the contract that we make with our teammates."
Mike Vrabel was introduced as Patriots head coach on Monday. (Danielle Parhizkaran/Globe Staff)
4 minutes to read
FOXBOROUGH — Mike Vrabel and his revamped staff have plenty of work to do when it comes to re-establishing the Patriots as a premier power in the NFL landscape.
In the same stadium where six Super Bowl banners overlook the gridiron , the Patriots’ new head coach acknowledged the winning pedigree that was the standard in Foxborough in two decades.
But with a new era now ushered in and rebuilding roster in desperate need of molding, Vrabel isn’t planning on resting on the laurels of a franchise that is a far cry from where it wants to be in 2025.
Advertisement:“Just because those banners hang, that’s not going to give us an advantage on the field, but it’s going to give us a blueprint on how hard we need to work and the things that we need to do to be successful,” Vrabel acknowledged on Monday.
While the 16th head coach in franchise history is just starting to chart out for what will be a critical offseason for the Patriots, Vrabel’s introductory press conference at Gillette Stadium revolved around the type of culture and identity the former linebacker and three-time Super Bowl champion hopes to instill in New England.
Advertisement:“I want to galvanize our football team,” Vrabel acknowledged. “I want to galvanize this building. I want to galvanize our fans. The most important thing is the players. … I want to provide a program that provides their ownership but also their accountability of each other and one that they’ll be proud to be a part of and that they’re going to fight for.”
Vrabel was viewed as one of the top targets in this latest NFL coaching carousel given both his resume as head coach of the Titans and his reputation as a conductor of a winning culture.
As opined by former Titans offensive lineman Taylor Lewan, the process of instill that culture might by the byproduct of Vrabel setting some lofty standards — and forcing some painful growing pains for a roster that might be due for a wake-up call.
“We’re going to earn the right to be here every day. We’re going to move entitlement from our football team,” Vrabel said of his plans for the Patriots in 2025. “We’re going to get everything that we’ve earned from the head coach to the position coaches, all the way down to the players.
Advertisement:“We’re going to earn the right to be here every single day. …We want to treat every player the same way they treat the team, and we want to treat every employee the same way they treat the team.”
Despite the presence of a potential franchise QB in Drake Maye and the stability and experience that Vrabel provides, New England still has a ways to go if it wants to get back to being a respected — and feared — football club.
But even with back-to-back four-win seasons on their ledger and a multitude of deficiencies across their depth chart, the Patriots’ — as flawed as they are — present an ideal template for Vrabel to begin cultivating a new culture.
“One thing I realized about culture is you can find out what your culture looks like when your family, your business, or your team is at its low point. It’s not when you’re winning Super Bowls,” Vrabel said. “It’s not when you’re 7-1 or 10-1, then everybody’s waving towels and everybody’s happy and they’re excited to come to work.
“But when you get hit in the mouth or you’re down or the chips are against you, then you can take a snapshot of what your company or your team looks like, and then you’ll find out what kind of culture you have. But that culture is going to be built on winning, a competitive spirit throughout our roster and throughout our players and throughout our coaches and our staff and the ability to put the team first and care about somebody other than yourself. I’m excited to do that. I’m excited to get to work.”
Advertisement:Be it his profile on the field as a high-motor linebacker — or on the sidelines as a coach who routinely drew strong results out of a hard-nosed Titans roster — Vrabel has projected an identity of effort and purpose within football.
He intends for it to be a mantra throughout the 2025 season as the Patriots try to set down a new foundation and begin building themselves back up from their current sordid state.
“We’re going to be moving. We’re going to demand effort and finish,” Vrabel said. “People ask what non-negotiables are. Our effort and our finish is going to be the contract that we make with our teammates. That will be my job to make sure. That’s the greatest compliment that you could ever give a coach, by the way.
“Not that he has great plays or great blitz, it’s ‘Man, your players play their asses off.’ Trust me, when somebody that’s a respected coach tells you that, you’ll thank the players, and you’ll care about them, and you’ll do whatever you can for them because that’s the greatest compliment that you could ever get. Time to get to work.”
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