Mugler Fragrances Taps Cai Xukun as Global Ambassador
Having attended the brand's spring 2025 show alongside Cardi B, the Chinese idol starred in the latest Angel Fantasm Eau de Parfum Sensuelle campaign.
NEW FACE: Mugler Fragrances has named Chinese pop idol Cai Xukun its latest global ambassador.
The brand said the artistās āfearless attitude and pioneering personality in music and fashion align perfectly with the spirit of Mugler Fragrances.ā
His appointment was accompanied by the release of a campaign for the Angel Fantasm Eau de Parfum Sensuelle, in which Cai wears a sleek Mugler ensemble designed by Mugler creative director Casey Cadwallader.
The Angel Eau de Parfum was first introduced in 1992. The latest iteration is billed as āa fierce new black star in the Angel galaxy.ā The scent is feminine, ambery and fruity with hints of creamy coconut and patchouli.
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Cardi B, Cai Xukun and Anitta at Mugler spring 2025. Stephane Feugere/WWD
Cai has been interacting with the brand for quite some time. Last October, he attended the Mugler spring 2025 show in Paris, where he sat next to Cardi B, and greeted Cadwallader backstage post-show.
Having cleared his name from sexual misconduct accusations, Cai has been making a strong fashion comeback. Last May, he was named a global brand ambassador ofĀ Versace.
Caiās appointment also signals Muglerās commitment to China. Last summer, the brand officially entered theĀ ChineseĀ marketĀ with a yearlong pop-up store at RĆ©el, a luxury mall in the heart of downtown Shanghai.
The store, which features the labelās fashion and fragrance goods, is located at a busy atrium of the mall, neighboringĀ Dries Van NotenĀ andĀ Thom Browne.
With its sharply angled fins and louvers in the signatureĀ MuglerĀ blue, entering the store feels like exploring an immersive art installation.
The shop carries ready-to-wear, accessories and handbags from the labelās latest collection.Ā Signature scents, including Angel and Alien, as well as six juices from the Les Exceptions range, including Over the Musk, Mystic Aromatic, Chyprissime, Wonder Bouquet, Cuir Impertinent, and Ambre Redoutable, are also available.