The actor Val Kilmer hated for absolutely no reason
Val Kilmer was tarred with the 'difficult' brush early on in his career, and he didn't help his case by developing random distastes for his peers.
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Older Adults Want More Movies and TV With Characters Their Age, Says AARP Study (EXCLUSIVE)
AARP released the results of its new study of older Americans ahead of the Movies for Grownups Awards gala.
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AARP is urging Hollywood to age up.
A new study released Friday by the organization finds that most adults age 50 and older are more likely to support movies and TV programs that included characters similar to them in age and life experiences.
Results of the study, âBreaking Stereotypes: The Push for Real Representation of Older Adults in Movies and Television,â were released ahead of AARPâs Movie for Grownups Awards gala, which takes place Saturday in Beverly Hills.
âThe results of this survey demonstrate what we have suspected since we started the Movies for Grownups Awards program â that older adults care deeply about seeing their experiences accurately reflected on screen,â Heather Nawrocki, vice president of AARP Movies for Grownups, said in a statement. âLikewise, the studios and storytellers who are able to capture the experiences and perspectives of older adults benefit from the significant buying power and loyalty of this age group.â
Popular on VarietyAARPâs new study of 1,010 adults age 50 and older identifies several barriers to improved and accurate portrayals of older actors in movies or TV. Respondentsâ perceptions that audiences prefer younger actors is reported by over half (52%) as a major barrier to increased 50-plus representation on screen. In addition, more than two-in-five respondents believe that industry bias (42%) and limited opportunities for older actors (46%) are significant obstacles to achieving this.
Most respondents (69%) say they consider it important that movies or TV ensure accurate representation of older adults in both casting and storylines, and four-in-five believe that male actors (80%); female actors (84%); and directors, writers and producers (83%) age 50 and older bring unique perspectives.
To address age bias, over half of respondents want more positive portrayals of older adults (55%) and advocacy for equal opportunities for actors, directors, writers and producers age 50 and older (53%). These changes are seen as essential steps toward a more inclusive and representative media landscape.
61 million age 50 and older attended movies and more than 84 million subscribed to streaming services in the last year, according to MRI-Simmons. AARP also reports that the federal Bureau of Labor Statistics indicates that adults 50 and older spent about $10.7 billion on movies and TV streaming in 2023, up from $8.9 billion in 2022.
AARP Movie for Grownups nominees for the 2024 best picture include âA Complete Unknown,â âConclave,â âEmilia PĂŠrez,â âGladiator IIâ and âSeptember 5.â
The best actress race includes Pamela Anderson (âThe Last Showgirlâ), Marianne Jean-Baptiste (âHard Truthsâ), Nicole Kidman (âBabygirlâ), Demi Moore (âThe Substanceâ) and June Squibb (âThelmaâ). The best actor category has Adrien Brody (âThe Brutalistâ), Daniel Craig (âQueerâ), Colman Domingo (âSing Singâ), Ralph Fiennes (âConclaveâ) and Jude Law (âThe Orderâ).
Best director nominees include Pedro AlmodĂłvar (âThe Room Next Doorâ), Jacques Audiard (âEmilia PĂŠrezâ), Edward Berger (âConclaveâ), James Mangold (âA Complete Unknownâ) and Ridley Scott (âGladiator IIâ).
See the complete list of nominees here.
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