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Princess Lilibet makes debut on Meghan's new website in sweet photo with mum
Meghan Markle has revealed she is ditching her American Riviera Orchard brand name in favour of new name, As Ever - and Princess Lilibet makes an appearance on As Ever's brand new website
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Meghan Markle has revealed she is ditching her American Riviera Orchard brand name in favour of new name, As Ever - and Princess Lilibet makes an appearance on As Ever's brand new websiteMeghan announced the news on Instagram (
Image: @Meghan/Instagram)
Meghan Markle has given yet another glimpse at daughter Princess Lilibet after launching her brand new business venture after a huge U-turn.
Today, the Duchess of Sussex took to Instagram to reveal that she was ditching the American Riviera Orchard name in favour of new name - As Ever. Its launch will tie in with the release of her Netflix series With Love, Meghan, which drops on the streaming platform in two weeks and a new website for As Ever has also been launched.
And in a photo that features on the new website, Meghan can be seen walking hand-in-hand with three-year-old Lilibet across a lush green field lined with palm trees with the Pacific Ocean in the background. Meghan sports a white dress while Lilibet walks along side her with her long red hair, inherited from dad Prince Harry, flowing behind her.
Meghan announcing her rebrand as being called As Ever (Image:
@Meghan/Instagram) Meghan announced the news on Instagram (Image:
@Meghan/Instagram)The new website, similar to American Riviera Orchard, also features a place for people to subscribe for updates and features the slogan 'Save Your Seat At The Table'. The logo shows a palm tree with two hummingbirds
In the past, Meghan and Harry have kept both Lilibet and older brother Prince Archie away from the spotlight. However, in recent weeks, Meghan has shown several glimpses of her children on her newly-launched Instagram account. Just last week, she showed them helping her to prepare heart-shaped treats for Valentine's Day in a heartwarming reel. However, the Sussexes appear still keen to protect their children's privacy by not showing their faces.
The snap that features on Meghan's new website featuring Princess Lilibet (Image:
As Ever)Lilibet's website debut comes after Meghan took to Instagram in a video filmed by Harry, where she reveals her new brand name. Dressed in a casual white shirt, she says: "Cats out of the bag, I'm shocked we've kept it a secret for so long..."
"Last year, I thought you know what, American Riviera, that sounds like such a great name, it's my neighbourhood [and] its a name for Santa Barbara. But it limited me to things that were just manufactured and grown in this area. Then Netflix came on, not just as my partner in the show [With Love, Meghan] but as my partner in business. It was huge.
Prince Harry and Meghan Markle with their children Prince Archie and Princess Lilibet (Image:
ARCHWELL)'So I thought about it, and I've been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it's called As Ever".
Meghan is no stranger to sharing lifestyle tips as she previously ran the successful blog The Tig, which she closed down just before marrying Harry. And in a subtle dig at the royals after previously saying she wasn't allowed to do certain things when she was a member of the Firm, she added: "I've always loved cooking, crafting and gardening. This is what I do and I haven't been able to share it with you in the same way for the past few years but now I can."
When American Riviera Orchard was first announced last year, Meghan sent out samples of jam to some of her celeb pals who posted about it on Instagram. And teasing her As Ever products, she explained: "Of course there will be fruit preserve. I think we're are all clear at this point that jam is my jam. There's so many more products that I loved [and] use in my home. It's time to share it with you. So I can't wait for you guys to see it. Thanks guys."
In the caption of the clip, Meghan wrote: "Some of you may have heard whispers about what I've been creating. In two weeks, my series on @netflix launches — but there's something else I've been working on. I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into.
"'As ever' means 'as it's always been' or some even say 'in the same way as always'. If you've followed along since my days of creating The Tig, you'll know this couldn't be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.
"I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can't wait for you to get your hands on everything we've been creating. Sending lots of love…As ever, Meghan."
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