Take-Two CEO claims dire Borderlands movie actually “helped” franchise

Take-Two CEO Strauss Zelnick wasn’t too phased by the Borderlands movie’s lack of success, even claiming it helped the franchise overall.
Brad Norton  ❘   Published : 2024-11-07T02:52:52Take-Two CEO Strauss Zelnick wasn’t too phased by the Borderlands movie’s lack of critical and box office success, even claiming the film “helped” the franchise overall.There’s no two ways about it, the Borderlands movie has gone down as one of the least successful video game adaptations of all time. Panned as the “worst movie [of 2024],” the film generated just $31 million during its time in theaters around the globe.Losing...

Take-Two CEO claims dire Borderlands movie actually “helped” franchise

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