Taylor Swift’s 2024 Red Carpet Appearances Generated $319 Million in Media Exposure for Luxury Brands — A Look Back at Her Viral Looks

Launchmetrics named Taylor Swift the top red carpet celebrity of the year in a new report; she attended the Grammys and Golden Globes.
Taylor Swift was the top red carpet female celebrity of 2024, based on a new data analysis from Launchmetrics. The singer generated a total of $319.2 million in media impact value — a proprietary metric developed by Launchmetrics that assigns a true monetary value to marketing strategies across print, online and social media to calculate ROI — with her appearances in association with six shows, including the Golden Globe Awards, Critics Choice Awards, Emmy Awards, Grammy Awards, Screen...

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