The Apprentice's star time and who's competing for huge Lord Sugar deal
BBC's The Apprentice's newest series is set to start, with new faces rearing to compete for Lord Alan Sugar cash prize - a £250,000 investment in their business plans
The BBC reality competition is returning for its newest series tonight with new faces ready to impress investor Lord Alan Sugar and his board, in the hopes to win the ultimate prize - a £250,000 investment in their business plans.
The 19th season will cover 12 episodes of challenging tasks where the candidates will fight to make the most profit and impress investors and customers to win rewards and gain the favour of business mogul, Sugar, in order to stay at the top.
A fan favourite, the awaited show drops tonight (Thursday 30th January) on BBC One at 9pm. The reason the show was pushed back its usual drop due to the third season of The Traitors - which welcomed in 2025. The hour long episode will run on till 10pm, coinciding with Love Island's All Stars on ITV.
The Apprentice will be followed by The Apprentice: You’re Fired on BBC Two after the ending of each episode. The episodes will drop weekly and will be available on BBC iPlayer Live, and on demand on their catch-up website.
Lord Alan Sugar has faced headlines in the past after previous winners of the show have left contracts and decided to make their way on their own, following their time on the show (Image:
BBC / FremantleMedia Ltd)What can we expect from tonight's episode?The fresh candidates will be introduced and whisked off to a new location - this year's being Austria. Their task? To sell and run Alpine tours for the current ski season. Previous seasons have left viewers guessing as to what disaster will strike first.
Meet 2025's candidatesThe 18 hopefuls are ready for tonight's competition to start. Here's what we know of them so far:
The show is back, bigger than ever before (Image:
BBC / FremantleMedia Ltd)Amber-Rose BadrudinAmber-Rose, a convenience store owner from London, has shared how she began her business aged 22 where she broke into “a challenging industry where earning respect as a woman wasn’t easy". She says that "being a part of [The Apprentice] process has been a life-long dream" and that its a "wonderful opportunity to show other young girls with similar beginnings that they can also achieve anything they set their hearts on”, reported by the Edinburgh Evening News.
Amber-Rose's business plan includes "daily messages asking for our bubble tea to make a comeback". The confident store owner insists that "if Lord Sugar doesn’t invest in me, he would quite literally be leaving money on the table!”.
Anisa KhanAnisa, a pizza company owner from London, says she wants to prove her “sharp acumen" — "whether in the kitchen or the boardroom". Her business is currently small but Anisa insists it has a "unique concept" that has "proven its appeal".
Aoibheann WalshAoibheann is a hair and beauty salon owner from Donegal, Ireland who wishes to be an example that women "possess the power to carve their own paths and realise their dreams, all while upholding their dignity and professionalism”.
Walsh insists her model “maximises profit potential while minimising risk" and that she has "already identified a gap in the market, secured patents, and developed prototypes". Her only need is an investor like Sugar to "amplify" her reach.
Carlo BrancatiAs a Middlesbrough hair transplant consultant, Carlo has already admitted to having "perfectionist tendencies" of setting "extremely high standards" but hopes to "embrace imperfections and focus on progress".
He has strongly put that he “deserves" Lord Sugar's investment because of his "relentless" journey and claims, having "worked 15-hour days over the past several years", that "no one works harder than [him]!”.
Chisola ChitambalaChrisola is a virtual assistant company owner from Essex who apparently "thrives outside [her] comfort zone" and self-proclaimed "natural leader". Viewer's may be keen to see whether Chrisola will be able to maintain her "110%" effort.
Dean FranklinAlso from Essex, and owner of an air conditioning company, Dean believes the competition “is right up his street". Believing himself "very similar" Lord Sugar, Dean says: "I’m just hoping [Sugar] can show me the ropes and together we can get to the next level”.
Emma RothwellOriginally from Lancashire, Emma is the owner of an online gift store and says she's "ready for the next stage" of her success and "never lets anything or anyone stop me for long”.
Emma Street"My most creative instincts flow through my excel-sheet colour coding" says the corporate manager form London. Emma says her business plan "targets a true gap in the market" and five year plan to "disrupt coffee culture one shop at a time”.
Frederick AfrifaA motivational speaker from Milton Keynes, Frederick opened up about his struggle with “confidence" in public speaking. “I don’t just want to make money, I want to do so while changing people’s lives for the better”.
Dr. Jana Denzel“The biggest challenge I hope to tackle is living and working closely with 17 other individuals in a highly competitive and intense environment" said the cosmetic dentist from London. With a more friendly spirit, Jana hopes to "walk away with not just a potential investment, but genuine friendships that will last far beyond the show”.
Dr. Jana has three degress under his belt: a BSc in Biology with Psychology, a degree in Dentistry, and a Postgraduate Diploma in Restorative and Aesthetic Dentistry.
Fans of the show: make sure to tune in tonight at 9pm on BBC One (Image:
BBC / FremantleMedia Ltd)Jonny HeaverA tutoring company owner from Liverpool/Kent - Jonny said, before the show: “I hope to prove that it is possible to succeed in business while also being compassionate. Like Lord Sugar, I have faced setbacks in my life and have channelled them into opportunities".
Jordan DarganThe animation entrepreneur form Dublin is coming "to prove that age is just a number and location is just a time zone". Contradicting the previous candidates, Jordan says “I don’t think anyone deserves anything in life, I believe you need to work for it”.
Keir Shave“Living in a house with strangers" will be Keir's biggest challenge. The telemarketing company owner from Leeds admitted he's never lived with anyone but family - which will make an interesting watch.
Liam Snellin The infamous waiting room is set to return to our screens tonight, this time hosting a selection of bold, colourful suits (Image:
BBC / FremantleMedia Ltd)Liam is a workwear brand owner from Essex who loves a challenge, and is "so grateful" to compete. He says: "Going in I have nothing to prove, I know what I am capable of and know I have the tools to win".
“I don’t believe I deserve anything from this life, I have been brought up if you want something you have to work for it and that doesn’t stop now. I am going in to work hard, show my character and personality and earn this investment.”
Max EnglandThe senior account manager from Surrey says the way he operates is "firm but fair" but is "looking forward to locking horns with [fellow competitors] and seeing who comes out on top”. Max is also a former top UK tennis player.
Melica MoshiriMelica is tech recruitment company owner from West Sussex who's biggest challenge will be the "minimal technology on hand". She believes her "business is profitable, and costs are minimal".
Mia CollinsOriginally from Cheltenham, the meal prep entrepreneur says public speaking is a "personal challenge" but working in cybersecurity "has helped improve [her] confidence and speaking abilities" - and now loves to pitch.
“I’ll be up against some fierce competition, but I’ve built something I am truly passionate about. I believe my business stands out in its industry—it’s about more than just meal prep; it’s about creating a healthier community, saving clients time, and being a brand built on passion.”
Nadia SuliamanBorn in Swansea, the Knightsbridge salon chain owner has "never experienced the pressure of being on TV" but thinks Lord Sugar should invest in her "ability to turn dreams into reality".
"If I had listened to the world, I would never have started my own business. The business to date has proven growth even with adverse conditions such as COVID during a time when most of the high street collapsed.”
The Apprentice returns tonight at 9pm on BBC One.
Like this story? For more of the latest showbiz news and gossip, follow Mirror Celebs onTikTok,Snapchat,Instagram,Twitter,Facebook,YouTubeandThreads.
An Aussie mum has revealed how she was fleeced of her savings by a convoluted and predatory online scam, while she was hunting for a job to support her family.
Read more >> : Cick here
 |
 |
 |
 |
 |
 |
 |
Jay-Z’s legal team was confident they found another weakness in attorney Tony Buzbee’s lawsuit against him.
Read more >> : Cick here
|
|
|
|
 |
|
|
Severance's parallels with gothic horror explained
Read more >> : Cick here
|
|
|
|
 |
|
|
The comedian revealed she has a genetic predisposition to vomiting.
Read more >> : Cick here
|
|
|
|
 |
|
|
Busy Philipps chats with ET's Rachel Smith at the American Heart Association's Go Red for Women Red Dress Collection Show in New York City. The actress opens up about her 'Dawson's Creek' co-star, James Van Der Beek, and his battle with cancer and how she, Michelle Williams and Katie Holmes are working on 'something’ to help support their friend and his family.
Read more >> : Cick here
|
|
|
|
 |
|
|
Crossdresser, Bobrisky speaks his mind as he reacts to the trending divorce drama between 2face and his estranged wife, Annie Idibia.
Read more >> : Cick here
|
|
|
|
 |
|
|
Actress Song Ji-hyo addressed the backlash over her acceptance speech and clarified her intentions in a recent Instagram post.
Read more >> : Cick here
|
|
|
|
 |
|
|
The book, ‘Fight: Inside the Wildest Battle for the White House,’ detailed how Rogan and the Harris camp could never agree to a time and date.
Read more >> : Cick here
|
|
|
|
 |
|
|
The all-star FireAid benefit in Los Angeles began with Green Day and Billie Eilish teaming up for the 'American Idiot' deep cut "Last Night on Earth."
Read more >> : Cick here
|
|
|
|
 |
|
|
A review of 'You're Cordially Invited' with Reese Witherspoon and Will Ferrell in romantic comedy in which two families book the same wedding hotel
Read more >> : Cick here
|
|
|
|
 |
|
|
Twitter (X), Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service
Twitter (X) is one of the most popular social media platforms, with over 619 million monthly active users worldwide. One of the most exciting features of Twitter (X) is the ability to see what topics are trending in real-time. Twitter trends are a fascinating way to stay up to date on what people are talking about on the platform, and they can also be a valuable tool for businesses and individuals to stay relevant and informed. In this article, we will discuss Twitter (X) trends, how they work, and how you can use them to your advantage.
What are Twitter (X) Worldwide Trends?
Twitter (X) Worldwide trends are a list of topics that are currently being talked about on the platform and also world. The topics on this list change in real-time and are based on the volume of tweets using a particular hashtag or keyword. Twitter (X) Worldwide trends can be localized to a Worldwide country or region or can be global, depending on the topic's popularity.
How Do Twitter (X) Worldwide Trends Work?
Twitter (X) Worldwide trends are generated by an algorithm that analyzes the volume of tweets using a particular hashtag or keyword. When the algorithm detects a sudden increase in tweets using a specific hashtag or keyword, it considers that topic to be trending.
Once a topic is identified as trending, it is added to the list of Twitter (X) Worldwide trends. The topics on this list are ranked based on their popularity, with the most popular topics appearing at the top of the list.
Twitter (X) Worldwide trends can be filtered by location or category, allowing users to see what topics are trending in their area or in a particular industry. Additionally, users can click on a trending topic to see all of the tweets using that hashtag or keyword.