The ultimate ins and out list for 2025 as decided by trend trackers
One of the world's leading trend-tracking teams has revealed its definitive 'ins' and 'outs' list for 2025 - and it's bad news if you are a Cool Cabana fan or wear bows.
A leading trend-tracking company has revealed its definitive 'ins' and 'outs' list for 2025 - and it's bad news if you are a Cool Cabana fan, wear bows or use 'demure' in your daily vocab.
Founded by Matt Herbert and Connor Archbold in 2021, Tracksuit is a tool that measures the value of brand-building and rising trends.
The team surveys thousands of people each week to track consumer awareness and perceptions, and is used by marketing executives and businesses including Guzman y Gomez, Arnott's, and Darrell Lea.
Now they have listed the trends that will drive hype in 2025, and those that will be shown the door.
'When creating this list, we focused on what we think will shape engagement for the year ahead and spoiler - there's a heavy emphasis on meaningful experiences,' Elly Strang, Content and Communications Lead at Tracksuit, told FEMAIL.
Card Games
As people search for meaningful and memorable IRL experiences, we're expecting to see more people choosing to pick up a pack of cards than their phone when hanging out with friends or family.
Card games are becoming increasingly popular, with many ditching their phones for wholesome in-person experiences
IRL Experiences
People are going to opt for more meaningful in-person experiences, moving away from their screens this year. It's time to put down the phone and prioritise in-person connection.
Nostalgia
Everyone loves looking back at memories from when they were younger. We'll see more remakes, retro-inspired rebrands and cultural moments inspired by childhood joy.
Curated Algorithms
More niche vertical scroll apps are set to make an impact this year. Don't be surprised if you see alternate versions of apps like Deepstash, which is advertised as a 'smart version of TikTok', creep up the lists in the app store this year.
Coffee Alternatives
The matcha trend is here to stay and we're expecting other alternatives like Ārepa to become more popular in 2025.
Dad Cams
Film and video cameras have come back into fashion already, and we're expecting 'dad cam' content to take over Instagram and TikTok in 2025. Expect to see wholesome, vintage videos all over your feed.
Niche Emojis and Emoticons
People will be able to properly express how they're feeling online this year with the help of Apple's new Genmoji tool. The rise of niche emojis may even push Aussie dads to use more than just a thumbs up.
AI for Personal Development
You're lying if you haven't asked ChatGPT for some life advice. AI chatbots are a great tool to aid with personal development so don't be surprised to see usage of the tech rise in 2025.
Online Time Capsules
Apps and websites that capture a snapshot of what your life is like at a certain point in time - your rantings and musings on Substack, or the aesthetic you're vibing with at the moment on Tumblr - will be a valuable time capsule to unearth at a later point.
Jibbitz to Reflect Personality
Jibbitz (the charms attached to Crocs) are a fun way for people to express their personality. With Crocs continuing to be a popular choice of footwear, Jibbitz will increasingly be used by Aussies to stay trendy and showcase their own style.
Jibbitz are a fun way for people to express their personality
X (Twitter)
With Elon becoming a more divisive figure by the day, so has his rebranding of Twitter. The golden age is over and our team at Tracksuit expects its popularity will continue to decline.
Cool Cabana Culture
As tensions build between owners and non-owners of the beach shelters, who knows what will happen. A Cool Cabana war?
Beach cabanas and their much-needed shade have become increasingly popular on Aussie beaches. But it's time for the back and forth to end
Bows
Bows were everywhere in 2024 - from hairstyles to birthday cakes, and shoes! This is a short-lasting microtrend that we expect will be left behind in 2024.
Millennial Bashing
Millennials have been persistently teased for their social media preoccupation and trademark 'Millennial Pause'. As they grow another year older, we're manifesting (for their sake) that the online bashing finally stops.
Echo Chambers
If 2024 taught us anything, it's that we need to escape our echo chambers. It's time to branch out and listen to opinions from other walks of life.
Micro Trends
We saw many micro trends come and go in 2024, like cowboy hats, and the viral Skims dresses. While they are fun when they pop up, I think we'll see less of them this year.
We saw many micro trends come and go in 2024, like cowboy hats, and the viral Skims dresses
Being Overly Earnest Online
Brands taking themselves too seriously on social media is going out of style in 2025. Customers love authenticity and companies presenting themselves as overly earnest is not catching the attention of consumers.
Brat and Demure
Brat and Demure were fun, but let's keep these in 2024.
Charli XCX created the term Brat in support of her latest album 'Brat', featuring simplistic cover art. Demure was also huge in 2024. The trend is said to have been sparked by a now viral TikTok video by American content creator Jools Lebron. Both are 'over'
AI Influencers
AI influencers are here, and we’re not sure whether they’re fun or disconcerting. We think the novelty has worn off and that their popularity will dwindle in 2025.
Corporate Prawn Posture
Posture braces and stand-up desks will be all the noise this year as the unhealthy corporate prawn posture becomes a thing of the past.
Celebrities Endorsing Politicians
The 2024 US election saw many celebrities swear their allegiance to Trump or Kamala Harris. While their opinions are valid, people's votes are ultimately swayed by their own research and passion areas which raises the question of whether celebrity endorsements are even that impactful? We don’t think so.
Brain Rot
Brain rot rose in popularity in 2024, a term describing short, meaningless content that you saw frequently on TikTok and Reels. In fact it was the Oxford word of the year. This year, people will be more interested in content that actually has a meaningful impact.
Situationships
Much like the dying of brain rot, situationships and flings will be replaced by more meaningful relationships.
In the viral TikTok of her 2008 Howard Stern Show interview, Alanis opened up about how the breakup influenced her album at the time, as she said she was initially 'not okay.'
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SBS’s “Love Scout” will not be airing a new episode tomorrow.
On January 30, the production team of the SBS Friday-Saturday drama announced that a special broadcast of “Love Scout” will air on Friday, January 31 at 10 p.m. KST. Episode 9 will then air the following day, Saturday, February 1 at 9:50 p.m. KST.
When asked about the scheduling change, an SBS representative explained, “The decision was made based on the network’s programming strategy.” The delay appears to be an effort to avoid potential dips in viewership ratings during the Lunar New Year holiday when audiences are typically occupied with family gatherings. Instead of airing a new episode during this period, the network opted for a special broadcast while pushing Episode 9 back by one day.
In order to make up for the delay, “Love Scout” has shared adorable behind-the-scenes photos of its stars on set. Han Ji Min radiates her signature bright and lovely energy on set, while Lee Jun Hyuk diligently monitors his performance, showcasing his dedication and professionalism.
The undeniable chemistry between Han Ji Min and Lee Jun Hyuk also shines through. One moment shows Lee Jun Hyuk playfully resting his finger on Han Ji Min’s head as she flashes a radiant smile, further proving their effortless synergy.
The production team shared, “We hope everyone had a joyful Lunar New Year holiday, and added, Han Ji Min and Lee Jun Hyuk’s teamwork has always been impeccable. Despite being outstanding actors, they continuously exchanged ideas to refine even the subtlest emotional nuances.”
They concluded, “With only four episodes left, Ji Yun and Eun Ho, who have come to care for each other, will continue to grow through their mature love. Please stay with us until the end of ‘Love Scout.’”
Check out more photos below!
The next episode of “Love Scout” will air on February 1 at 9:50 p.m. KST.
Catch up on all the previous episodes of the drama on Viki below!
[viki-watchnow url=https://www.viki.com/tv/40833c-love-scout]
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Twitter (X), Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service
Twitter (X) is one of the most popular social media platforms, with over 619 million monthly active users worldwide. One of the most exciting features of Twitter (X) is the ability to see what topics are trending in real-time. Twitter trends are a fascinating way to stay up to date on what people are talking about on the platform, and they can also be a valuable tool for businesses and individuals to stay relevant and informed. In this article, we will discuss Twitter (X) trends, how they work, and how you can use them to your advantage.
What are Twitter (X) Worldwide Trends?
Twitter (X) Worldwide trends are a list of topics that are currently being talked about on the platform and also world. The topics on this list change in real-time and are based on the volume of tweets using a particular hashtag or keyword. Twitter (X) Worldwide trends can be localized to a Worldwide country or region or can be global, depending on the topic's popularity.
How Do Twitter (X) Worldwide Trends Work?
Twitter (X) Worldwide trends are generated by an algorithm that analyzes the volume of tweets using a particular hashtag or keyword. When the algorithm detects a sudden increase in tweets using a specific hashtag or keyword, it considers that topic to be trending.
Once a topic is identified as trending, it is added to the list of Twitter (X) Worldwide trends. The topics on this list are ranked based on their popularity, with the most popular topics appearing at the top of the list.
Twitter (X) Worldwide trends can be filtered by location or category, allowing users to see what topics are trending in their area or in a particular industry. Additionally, users can click on a trending topic to see all of the tweets using that hashtag or keyword.