December Individual Idol Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from November 28 to December 28.
BLACKPINK’s Rosé held onto her spot at the top of the list this month with a brand reputation index of 18,825,475. High-ranking phrases in her keyword analysis included “APT.”, “rosie,” and “birthday,” while her highest-ranking related terms included “participate,” “confess,” and “record.” Rosé’s positivity-negativity analysis also revealed a score of 93.28 percent positive reactions.
BIGBANG’s G-Dragon rose to second place for the month with a brand reputation index of 6,115,841.
Meanwhile, aespa’s Karina ranked third for December with a brand reputation index of 5,998,096.
IVE’s Jang Won Young came in at a close fourth with a brand reputation index of 5,874,248, marking a 10.31 percent increase in her score since November.
Finally, BTS’s Jin rounded out the top five with a brand reputation index of 5,252,011.
Check out the top 30 for this month below!
BLACKPINK’s Rosé
BIGBANG’s G-Dragon
aespa’s Karina
IVE’s Jang Won Young
BTS’s Jin
ASTRO’s Cha Eun Woo
BTS’s Jungkook
BTS’s Jimin
BLACKPINK’s Jennie
IVE’s An Yu Jin
TWICE’s Nayeon
Red Velvet’s Irene
aespa’s Winter
SEVENTEEN’s Hoshi
Red Velvet’s Joy
BLACKPINK’s Jisoo
SEVENTEEN’s Wonwoo
BLACKPINK’s Lisa
THE BOYZ’s Juyeon
BTS’s RM
Wanna One’s Kang Daniel
SEVENTEEN’s Jun
aespa’s Giselle
SEVENTEEN’s Mingyu
SEVENTEEN’s Jeonghan
BTS’s V
EXO’s Baekhyun
aespa’s Ningning
BIGBANG’s Taeyang
IVE’s Liz
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