The Korean Business Research Institute has revealed this monthâs brand reputation rankings for dramas!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 17 popular dramas, using big data collected from January 11 to February 11.
âLove Scoutâ topped this monthâs list with a brand reputation index of 16,384,706 for February. High-ranking phrases in the dramaâs keyword analysis included âLee Jun Hyuk,â âHan Ji Min,â and âhoney-sweet chemistry,â while its highest-ranking related terms included âsweet,â âdate,â and âconfess.â The showâs positivity-negativity analysis also revealed a score of 90.83 percent positive reactions.
âThe Tale of Lady Okâ held onto its spot at second place with a brand reputation index of 14,441,150, while âSquid Game 2â came in at a close third with a score of 13,769,526.
âIron Familyâ rose to fourth place with a brand reputation index of 8,927,848, while âThe Queen Who Crownsâ rounded out the top five with a score of 6,961,809.
Check out the top 17 for this month below!
âLove Scoutâ
âThe Tale of Lady Okâ
âSquid Game 2â
âIron Familyâ
âThe Queen Who Crownsâ
âUnmaskedâ
âMotel Californiaâ
âCinderella Gameâ
âWhen the Stars Gossipâ
âThe Trauma Code: Heroes on Callâ
âWho Is She!â
âMovingâ
âStudy Groupâ
âMy Merry Marriageâ
âDesperate Mrs. Seon Juâ
âCheck in Hanyangâ
âNamibâ
Watch full episodes of âLove Scoutâ with subtitles on Viki below:
[viki-watchnow url=https://www.viki.com/tv/40833c-love-scout]
Or binge-watch all of âIron Familyâ below:
[viki-watchnow url=https://www.viki.com/tv/40724c-iron-family]
And âThe Queen Who Crownsâ below!
[viki-watchnow url=https://www.viki.com/tv/40700c-the-queen-who-crowns]
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