Tom Brady & Snoop Dogg’s Super Bowl Ad Isn’t What You Think—Here’s Who’s Behind It
Football star Tom Brady and rap legend Snoop Dogg will appear in a big-money Superbowl ad denouncing hatred. The ad is paid for by the Foundation to Combat Antisemitism
by Alan Macleod , mintpressnews.com
Football star Tom Brady and rap legend Snoop Dogg will appear in a big-money Superbowl ad denouncing hatred. The ad is paid for by the Foundation to Combat Antisemitism, a group staffed by Israel lobbyists that attempts to equate opposition to Israel’s destruction of Gaza with anti-Jewish racism. The group was founded by billionaire owner of the New England Patriots, Robert Kraft, who is one of the pro-Israel Lobby’s most generous benefactors. Kraft has used his power to attempt to crush the nationwide Palestine solidarity movement on campus and the Boycott, Divestment and Sanctions movement.
As they tune in to watch the Philadelphia Eagles take on the Kansas City Chiefs this weekend, hundreds of millions of Americans will also be served up something they are not expecting: pro-Israel propaganda. Hall of Fame quarterback Tom Brady and rap star Snoop Dogg are set to appear in a big-money advertisement for the Foundation to Combat Antisemitism (FCAS) that will air twice during the Superbowl.
The ad features Brady and Snoop hurling insults at each other before both conclude that hatred and intolerance in America have become “so bad [that] we have to do a commercial about it.”
The FCAS was founded in 2019 by New England Patriots owner Robert Kraft to counter the growing wave of anti-Israel, pro-Palestine sentiment across America. Kraft (net worth $11.8 billion) has sunk hundreds of millions of dollars into the foundation and dozens of pro-Israel lobby groups and politicians.
Thus, although it is titled “No Reason to Hate,” and its message is not explicit, it is clear that “hatred,” in this context, means opposition to the State of Israel’s treatment of its neighbors.
The ad, which has already been released on social media, has garnered a mixed response, to say the least. Many commenters suggest that this is the latest and most embarrassing thing Snoop Dogg has ever done for money.
Superbowl commercials do not come cheap. Fortunately, the Foundation to Combat Antisemitism has backers with seemingly limitless funds. The FCAS was founded, in their own words, “To stand up to Jewish hate and all hate by inspiring Americans to become active allies in the fight.” The FCAS has received hundreds of millions of dollars since 2019, including two $100 million donations from Kraft and the Norman R. Rales and Ruth Rales Foundation.
However, upon closer inspection, it becomes clear that the FCAS is simply another pro-Israel group using the language of anti-racism to crush grassroots opposition to Israeli actions abroad. Firstly, many of its key figures are former Israeli officials or lobbyists. For example, the organization’s Director of Partnerships and Strategy, Clara Schwartz, previously served as a secretary to multiple Israeli Ambassadors to the United States. Meanwhile, Maya Buki Dabby, FCAS’ Chief Philanthropy Officer, is the former director of AIPAC, the principal Israel lobbying institution in the United States.
The FCAS asserts that antisemitic incidents have skyrocketed in recent years. The basis for this claim, however, is data from the Anti-Defamation League, who specifically include peaceful pro-Palestine protests as examples of anti-Jewish hatred, meaning that any expression of sympathy or solidarity with Palestine and its people could be counted.
The ADL’s CEO, Johnathan Greenblatt, has not only alleged that anti-Zionism is inherently antisemitic but even stated that “anti-Zionism is genocide.” Explaining his position, he insisted that “Every Jewish person is a Zionist…it is fundamental to our existence.” This will likely be news to the large plurality of American Jews under 40, who, polls show, consider Israel to be a racist Apartheid state.
On its website, the FCAS takes a similar position to Greenblatt, listing anti-Zionism in the same bracket as Holocaust denial or support, seemingly equating the two.Krafty Character
Kraft, who made his money in the manufacturing and packaging business, was one of the key figures in suppressing the recent wave of pro-Palestine protests across American universities. The epicenter of the movement was Columbia University in New York. The billionaire is one of the institution’s most important benefactors, donating millions of dollars, including $3 million to fund the Kraft Center for Jewish Student Life. This gives him considerable leverage over the university’s board.
In April 2024, Kraft publicly announced he was cutting Columbia off from his lavish funding over its failure to suppress the protests effectively enough. “I am deeply saddened at the virulent hate that continues to grow on campus and throughout our country,” he said in a statement, claiming that Columbia was not protecting its Jewish students. Soon after, university authorities called for the police to destroy the demonstrations. Hundreds of students were arrested, and some were suspended and face deportation.
“Israel does not have a more loyal friend than Robert Kraft,” Prime Minister Benjamin Netanyahu once said of his close associate. Netanyahu is right; the Jewish State is a primary driving force behind Kraft’s politics. The 83-year-old plutocrat married his wife in Israel in 1962 and has made over 100 visits to the country since, including many meetings with successive prime ministers.
He is also one of the principal sources of money for the notorious Israel lobby in the United States. In 2022, for instance, he gave $1 million to AIPAC’s super PAC. Indeed, it sometimes seems that there is barely a pro-Israel group he has not underwritten. Other organizations he has made sizable donations to include the Friends of the Israeli Defense Forces, the Anti-Defamation League, the Jewish Agency for Israel, the Committee for Accuracy in Middle East Reporting and Analysis (CAMERA), StandWithUs and the Israel Project.
But the most significant way in which Kraft inserts pro-Israel policy into American life is through donating to Israel-friendly politicians standing against progressives and other advocates for justice for Palestine. In 2021, for example, he funded Congresswoman Shontel Brown’s campaign against Nina Turner. At the time, Brown was a relatively little-known but strongly pro-Israel candidate standing against a democratic socialist, the national co-chair of Bernie Sanders’ 2020 election campaign, and an outspoken critic of Israeli government policy.
Vast amounts of pro-Israel money flowed into Brown’s campaign, helping her to defeat Turner. In her acceptance speech, Brown praised Israel and later thanked the Jewish community for “help[ing] me get over the finish line.” Other pro-Israel Democrats Kraft has funded include David Cicilline, Juan Vargas, Ted Deutch, Jake Auchincloss and Ritchie Torres.
In addition, his own organization, Touchdown in Israel, regularly organizes publicity trips to Israel for NFL stars, hoping they will become advocates of the Jewish State.
One of the players that Kraft has personally taken to Israel is his own star quarterback, Tom Brady. The two traveled there in 2006, meeting Prime Minister Ehud Olmert and visiting an IDF military base. Brady was even baptized in the Jordan River.
The trip clearly made a deep impression on Brady, who remains an outspoken supporter of Israel to this day. He was vociferous in his condemnation of the October 7, 2023 attack; “There should be no gray area about condemning Hamas’ terrorist attacks on Israeli citizens. No human deserves this,” he wrote, adding, “The devastation in Israel is tragic and unacceptable. The murder and violence against innocent people by Hamas is terrorism.”
Tom Brady and Robert Kraft (left) at the Western Wall in Jerusalem in 2006.He also promoted highly questionable assertions of mass sexual violations carried out against Israeli women by Hamas. “All of us must loudly condemn sexual violence wherever it occurs,” he stated. He has not, however, said anything about the well–documented cases of mass sexual violence against Palestinian prisoners by Israeli forces.
Today, he is the face of the FCAS campaign. “The Foundation to Combat Antisemitism is doing incredible work, and I’m honored to stand with them in the fight against hate,” he said. “This Super Bowl, football is on my mind, but so is something even bigger – building a world where hate has no place. The No Reason to Hate campaign isn’t just a message; it’s a movement. I’m proud to be a part of it, and I hope you’ll join us,” he added.
The inclusion of Snoop Dogg is part of an FCAS attempt to target Black communities specifically. The ad is part of a broader campaign that includes partnering with historically Black colleges to, in FCAS’ own words, “develop social change initiatives and continuously improve the Black-Jewish alliance.” This partnership includes bringing together the United Negro College Fund and pro-Israel college group Hillel International together for a “unity summit” on February 7, which will bring “Black and Jewish college students together under one roof with the shared mission of combatting hate.” The event will feature panels from notable Black sports stars and a keynote speech from Kraft himself.
Israel and its advocates are losing the Black community. A 2024 poll found that African-American support for Israel’s genocide is greatly lower than that of the rest of the country. Only 10% of Black respondents said that Israel’s military actions since October 7, 2023, were justified. In comparison, a plurality of white Americans (33%) said they supported Israel’s attack on Gaza. Black Americans are also much more likely to support Washington exerting diplomatic pressure and restricting military aid to Israel than the population at large.
The reasons for this are manifold. But many Black leaders, as well as movements such as Black Lives Matter, have allied themselves with the Palestinian cause, seeing parallels and connections between the oppression of Palestinians abroad and the treatment of Black Americans at home. As such, Israel has a serious PR crisis in the Black community. Hence, the attempts to reach them through sports and music.
Robert Kraft and rapper Meek Mill attend an event at Auschwitz in Oswiecim, Poland on April 18, 2023. Beata Zawrzel | APThis is not the first time the FCAS has attempted to target African-Americans. Last year, the organization debuted another Superbowl commercial featuring Clarence B. Jones, the former advisor to Martin Luther King, who drafted his famous “I Have a Dream” speech. The ad’s message was that there was a growing wave of racist intolerance across the United States and that we must all come together to oppose anti-Semitism. It ends by instructing viewers to visit the website StandUpToJewishHate.com.
The pro-Israel lobby has long understood that it has a serious problem with the Black community. Emails released by WikiLeaks revealed top entertainment executives bemoaning their inability to convince Black Americans to support Zionism and discussing tactics to achieve this end.
The lobby found a powerful ally in hip-hop mogul Russell Simmons, the co-founder of Def Jam Records. Simmons suggested that what was needed to improve Israel’s image was “Simple messaging from non Jews specifically from Muslims promoting peace and Israel’s right to exist… We have resources and the desire to win rather than lose the hearts of young Muslims and Jews.”
Simmons’ emails reveal the existence of a vast and well-funded psychological operation targeting the Black community. As he put it,
We have hundreds of collaboration programs between imams, rabbis and their congregations. We have many respected imams who would join former Chief Rabbi [Yona] Metzger, Rabbi [Marc] Schneier and non-Jews in promoting the Saudi peace plan.”
Through this campaign, we will be helping Israel,” he concluded.
Go paid at the $5 a month level, and we will send you both the PDF and e-Pub versions of “Government” - The Biggest Scam in History… Exposed! and a coupon code for 10% off anything in the Government-Scam.com/Store.
Go paid at the $50 a year level, and we will send you a free paperback edition of Etienne’s book “Government” - The Biggest Scam in History… Exposed! OR a 64GB Liberator flash drive if you live in the US. If you are international, we will give you a $10 credit towards shipping if you agree to pay the remainder.
Support us at the $250 Founding Member Level and get a signed high-resolution hardcover of “Government” + Liberator flash drive + Larken Rose’s The Most Dangerous Superstition + Art of Liberty Foundation Stickers delivered anywhere in the world. Our only option for signed copies besides catching Etienne @ an event.
Seth Rogen explained why he is 'very worried' that real Hollywood executives will recognize themselves in series 'The Studio.'
Read more >> : Cick here
 |
 |
 |
 |
 |
 |
 |
â??Itâ??s sort of like an almost overly charged male rite of passage when you go hunting for your first time,” the “Call Me By Your Name” actor explained.
Read more >> : Cick here
|
|
|
|
 |
|
|
:max_bytes(150000):strip_icc():focal(749x249:751x251)/tyra-banks-swim-suit-021025-c7332ab9a9cf49d88cf0db40f3dff959.jpg)
In February 2007, Tyra Banks took body shamers to task after tabloids slammed her for exaggerated weight gain.
Read more >> : Cick here
|
|
|
|
:max_bytes(150000):strip_icc():focal(749x249:751x251)/tyra-banks-swim-suit-021025-c7332ab9a9cf49d88cf0db40f3dff959.jpg&description=Tyra Banks Clapped Back at Body Shamers in an Unforgettable Moment, 18 Years Ago: 'Kiss My Fat Ass' In February 2007, Tyra Banks took body shamers to task after tabloids slammed her for exaggerated weight gain. %23tyrabanks) |
|
|
As the Best Picture race heats up, the competition for Best Actor is going off the rails.
Read more >> : Cick here
|
|
|
|
 |
|
|
On Tuesday ,Rauw Alejandro released the cinematic and trippy video for "Ni Me Conozco," in which the singer resolves some inner feelings.
Read more >> : Cick here
|
|
|
|
 |
|
|
'Street Fighter' actor Peter Navy Tuiasosopo has died. He was 61. His son, Manoah, announced his death in a tribute on Facebook, and revealed to TMZ that his father died from heart complications in Phoenix. The veteran star of TV and movies was well known for his role in the video game adaptation of the cult classic, plus, dozens of guest spots on shows like 'NCIS,' 'New Girl' and 'Mayans M.C.'
Read more >> : Cick here
|
|
|
|
 |
|
|
Will Smith suffered a Matrix mishap as he gave fans a sneak peek at the filming of his new music video. The 56-year-old shared behind-the-scenes footage of his new single “Beautiful Scars,” where he can be seen channeling Keanu Reeves’ Matrix character. The film, which depicts a dystopian future in which humanity is trapped inside a simulated reality, became famous across the globe following its release in 1999. Smith captioned his video: “Matrix is a young man’s game hahaha. Mad respect to Keanu. Beautiful Scars BTS is out!!”
Read more >> : Cick here
|
|
|
|
 |
|
|
The Beatles founder Paul McCartney has announced details of a last-minute concert at the Bowery Ballroom in New York tonight (February 11th, 2025).
Read more >> : Cick here
|
|
|
|
. %23boweryballroom) |
|
|
Universal’s 'Dog Man' barked its way to the top of the U.K. and Ireland box office, debuting with a commanding $4 million.
Read more >> : Cick here
|
|
|
|
 |
|
|
Willie Nelson made it big a little later in life, but the outlaw country icon also wrote a few gorgeous and underrated songs in his 20s.
Read more >> : Cick here
|
|
|
|
 |
|
|
Twitter (X), Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service
Twitter (X) is one of the most popular social media platforms, with over 619 million monthly active users worldwide. One of the most exciting features of Twitter (X) is the ability to see what topics are trending in real-time. Twitter trends are a fascinating way to stay up to date on what people are talking about on the platform, and they can also be a valuable tool for businesses and individuals to stay relevant and informed. In this article, we will discuss Twitter (X) trends, how they work, and how you can use them to your advantage.
What are Twitter (X) Worldwide Trends?
Twitter (X) Worldwide trends are a list of topics that are currently being talked about on the platform and also world. The topics on this list change in real-time and are based on the volume of tweets using a particular hashtag or keyword. Twitter (X) Worldwide trends can be localized to a Worldwide country or region or can be global, depending on the topic's popularity.
How Do Twitter (X) Worldwide Trends Work?
Twitter (X) Worldwide trends are generated by an algorithm that analyzes the volume of tweets using a particular hashtag or keyword. When the algorithm detects a sudden increase in tweets using a specific hashtag or keyword, it considers that topic to be trending.
Once a topic is identified as trending, it is added to the list of Twitter (X) Worldwide trends. The topics on this list are ranked based on their popularity, with the most popular topics appearing at the top of the list.
Twitter (X) Worldwide trends can be filtered by location or category, allowing users to see what topics are trending in their area or in a particular industry. Additionally, users can click on a trending topic to see all of the tweets using that hashtag or keyword.